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Debate rages between\u00a0sales experts that advocate\u00a0cold calling is \u201cdead\u201d or \u201cdying\u201d, and those who see it as \u00a0\u201crising from the dead\u201d, \u201cnot dead\u201d, or only \u201csemantically dead.\u201d The truth is, sales tactics traditionally referred to as cold calling are still very much alive and is an important strategy\u00a0utilized by sales management in high-growth companies (Profit Guide, June 2013<\/a>). (In fact, within a day of downloading one of the studies mentioned below we received a call from a sales rep!)<\/p>\n To help you keep up to date, we\u2019ve hand-picked the most recent, credible and key statistics about cold calling, buyers, salespeople and the buying process. Understanding these modern factors and harnessing the new technologies available is critical to you and your sales team\u2019s cold calling success in 2015 and beyond.<\/p>\n 1) 67% of the buyer\u2019s journey is now done digitally. (SiriusDecisions, July 2013<\/a>)<\/p>\n 2) In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. (Gartner Group<\/a>)<\/p>\n 3) Many buying teams will include people that \u201cown\u201d and need to be convinced of different things, including the business buyer, financial buyer, technical buyer, risk buyer, and user buyer. (Gartner Group, September 2014<\/a>)<\/p>\n 4) Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group<\/a>)<\/p>\n 5) Business buyers reported the greatest benefit of social media as gaining greater confidence and comfort in their decisions. (IDC, February 2014<\/a>)<\/p>\n 6) You are 70 percent more likely to get an appointment with someone on an \u201cunexpected sales call\u201d if you are in a common LinkedIn group than if you aren\u2019t. (Vorsight<\/a>)<\/p>\n 7) 71% of the 100 companies surveyed using sales gamification reported an 11%-50% increase in measured sales performance. (Salesforce, August 2013<\/a>)<\/p>\n 8) 75% of the more than 1,000 senior executives surveyed by DiscoverOrg said they have taken an appointment or attended an event that came from a cold call or email. (DiscoverOrg<\/a>)<\/p>\n 9) 42% of sales reps feel they do not have the right information before making a sales call. (Lattice Engines, March 2013<\/a>)<\/p>\n 10) Teleprospectors make between 100 and 500 calls for every lead they qualify. (SiriusDecisions, June 2014<\/a>)<\/p>\n 11) In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. (Telenet and Ovation Sales Group<\/a>)<\/p>\n 12) The average salesperson only makes 2 attempts to reach a prospect. (SiriusDecisions<\/a>)<\/p>\n 13) 87% of employees are not actively engaged in their jobs. (Gallup, March 2014)<\/p>\n It\u2019s clear the telephone is still an essential tool in the sales dialogue, and the preceding findings can help you formulate an effective outreach strategy going forward.<\/p>\n *Photo creative commons via Pixabay<\/a><\/em><\/p>\n relpost-thumb-wrapper <\/p>\nStatistics About The Buyer\u2019s Changing Journey<\/h3>\n
Statistics About The Influence Of Social Media<\/h3>\n
Statistics About Sales Performance<\/h3>\n
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