{"id":1108,"date":"2014-09-22T15:55:33","date_gmt":"2014-09-22T19:55:33","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/2015-sales-conferences\/"},"modified":"2018-02-01T19:41:47","modified_gmt":"2018-02-01T19:41:47","slug":"2015-sales-conferences","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/2015-sales-conferences\/","title":{"rendered":"Could One of These 2015 Sales Conferences be a Game-Changer?"},"content":{"rendered":"<p><img alt=\"Optimized-2015 Sales Conference\" class=\"size-full wp-image-13864 aligncenter\" decoding=\"async\" fetchpriority=\"high\" height=\"400\" sizes=\"(max-width: 592px) 100vw, 592px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Optimized-2015-Sales-Conference.jpg?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Optimized-2015-Sales-Conference.jpg?strip=all 592w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_Optimized-2015-Sales-Conference-300x203.jpg 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Optimized-2015-Sales-Conference-500x338.jpg 500w\" width=\"592\"\/>Let\u2019s be honest. Not all sales conferences are created equal. You probably don\u2019t even remember the worst conferences you ever attended. After all, they were\u00a0far from memorable, but suffice it to say you ducked out as soon as possible, feeling like you would never get that time back. With\u00a0so many conferences to choose from, and so many that don\u2019t live up to their promises or can\u2019t justify your time, how do you make sure you pick one that\u2019s worth your time (and money)?<\/p>\n<p><strong>Use a Structured Approach:<\/strong><\/p>\n<p>Like everything we advocate in our sales hiring philosophy, we believe in a <a href=\"\/structured-sales-hiring\/\">structured approach<\/a>. Haphazardly selecting conferences to attend and showing up without any preparation leaves conference ROI to chance. We recommend following a defined process to help ensure the next sales conference you attend is a catalyst for real results.<\/p>\n<p>Don\u2019t worry; it\u2019s easier than it sounds.<\/p>\n<p><strong>Set Desired Outcomes:<\/strong><\/p>\n<p>Start by jotting down some outcomes that would make a sales conference worthwhile for you.<\/p>\n<p>Here are a few we came up with:<\/p>\n<ul>\n<li>Network with thought leaders, peers, new client prospects, and potential sales team recruits.<\/li>\n<li>Gather competitive intelligence for benchmarking, insight, and strategic planning.<\/li>\n<li>Brainstorm new ideas to improve your company\u2019s processes and performance.<\/li>\n<li>Learn from industry experts sharing their own successes and failures, tactics and strategies, and tools and technologies.<\/li>\n<li>Sell your company\u2019s services to existing and new leads when relevant and appropriate.<\/li>\n<li>Get actionable insight on the trends, developments, and forecasted changes in your industry.<\/li>\n<\/ul>\n<p><strong>Determine Selection Criteria:<\/strong><\/p>\n<p>Now that you know your desired outcomes, use them to come up with appropriate selection criteria to determine the conferences that are most likely to produce those outcomes.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Large (250+) number of participants<strong>.<\/strong> <em>Why?<\/em> Higher attendance means more chances to broaden your network, gain actionable insights, and uncover new opportunities.<\/li>\n<li>Targeting B2B sales executives and managers. <em>Why?<\/em> The content will be tailored specifically for you!<\/li>\n<li>Cost $300 or more to attend<strong>.<\/strong> <em>Why?<\/em> Amazing speakers deliver amazing value\u2026and charge for it.<\/li>\n<\/ul>\n<p><strong>Pick a Conference:<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">We used the above criteria to compile our own list of 2015 sales conference recommendations:<\/span><\/p>\n<p><a href=\"https:\/\/www.sales20conf.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Sales 2.0<\/strong><\/a><\/p>\n<p>Philadelphia: March 16, 2015<\/p>\n<p>San Francisco: April 27-28, 2015<\/p>\n<p>Hosted by Selling Power, this is a high profile series of events\u00a0typically held in four or five different U.S. locations each year. The Sales 2.0 conference focuses on helping sales leaders <strong><a href=\"\/how-are-you-leveraging-sales-20-in-your-sales-strategy\/\">leverage Sales 2.0 technologies and strategies<\/a>\u00a0<\/strong>to optimize operations, enablement, and marketing performance. The 2014 San Francisco event featured 40 speakers, including Jim Dickie of CSO Insights and executives from Selling Power, Xactly Corporation, and Oracle.<\/p>\n<p><a href=\"https:\/\/www.inbound.com\/\" rel=\"noopener\" target=\"_blank\"><strong>INBOUND<\/strong><\/a><\/p>\n<p>Boston: September 8-11, 2015<\/p>\n<p>Hubspot strives to inspire, teach, and empower sales and marketing leaders to transform their businesses in its annual INBOUND conference. The 2014 event hosted 7,500+ marketing and sales professionals from around the world, an impressive list of speakers (including Martha Stewart, Simon Sinek, Malcolm Gladwell, Guy Kawasaki, Jill Konrath, and Marcus Sheridan), an INBOUND Rocks evening event, INBOUND Happy Hours, and Club INBOUND (the lounge at Hubspot HQ).<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/dreamforce\/DF14\/\" rel=\"noopener\" target=\"_blank\"><strong>Dreamforce<\/strong><\/a><\/p>\n<p>San Francisco: September 15-18, 2015<\/p>\n<p>Hosted by salesforce.com, Dreamforce boasts a 95% recommendation rate by its past attendees. Past speakers have included Hillary Rodham Clinton, Al Gore, Tony Robbins, and Jill Konrath. The innovation-focused conference offers over 1,000 breakout sessions, sales-focused themes, reduced-cost salesforce.com training and certification opportunities, and a gala and benefit concert.<\/p>\n<p><a href=\"https:\/\/www.salesmanagementconference.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Sales Force Productivity Conference<\/strong><\/a><\/p>\n<p>Atlanta: 2015 Dates TBA*<\/p>\n<p>The Sales Force Productivity Conference focuses on sales strategy and operational effectiveness; sales force technology, motivation, incentives, and compensation; and sales manager education and development. Hosted by the Sales Management Association, this event promotes collaboration among attendees, speakers, and solution providers for a more personalized experience.<\/p>\n<p><a href=\"https:\/\/conference.corporatevisions.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Conversations that Win!<\/strong><\/a><\/p>\n<p>Chicago: September 24-25, 2014 (2015 dates TBA)<\/p>\n<p>As its name implies, this event\u2019s claim to fame is its focus on improving the <a href=\"\/sell-more-by-selling-less\/\">conversations<\/a> between your salespeople and your customers. Attendees gain insight into all types of conversations, from differentiation to justification to deal maximization. The 2014 conference featured 20 speakers and 40 sessions emphasizing the importance of <a href=\"\/should-sales-be-doing-your-marketing\/\">sales and marketing alignment<\/a> and compelling story creation and delivery. Conversations That Win also includes a \u201cBIG\u201d evening entertainment event.<\/p>\n<p><strong>Ready, Set, Go!<\/strong><\/p>\n<p>Once you\u2019ve selected the conference that\u2019s most aligned with your desired outcomes, apply these tips for extra assurance that you\u2019ll get game-changing results from your experience:<\/p>\n<ol>\n<li>Set auto-responders on your email and voice mail so you don\u2019t feel the need to check them constantly. Instead, use your downtime to engage with as many people as you can. Jump in the coffee line, and strike up a conversation with the people next to you. Sit with someone different at each meal.<\/li>\n<li>If you do find yourself on your smartphone, get on Twitter. Participate in the event hashtag to connect with other attendees and keep a pulse on the conference. Tweet takeaways from the sessions you\u2019ve attended so far to share knowledge with your network. (You took notes, right?)<\/li>\n<li>Talk less, listen more. Show a genuine interest in the stories of the people you meet. Maybe you can help them solve a problem. Maybe they can help you solve one?<em>\u201cIt\u2019s no longer about interrupting, pitching, and closing. It\u2019s about listening, diagnosing, and prescribing.\u201d <\/em>\u2013 Mark Roberge, SVP of Sales and Services at Hubspot<\/li>\n<li>Don\u2019t be afraid to approach a speaker. These folks may be famous, but they\u2019re there to help you. Just do your homework and pay close attention during their speeches so you can ask thoughtful questions.<\/li>\n<li>Speaking of homework, research the speakers, sponsors, exhibitors, and attendees in advance. Have a specific game plan for each person you want to meet. Review the conference agenda. Schedule meetings during session breaks with anyone on your list that you\u2019re able to reach in advance (but don\u2019t book <em>all<\/em> of your time).<\/li>\n<li>Keep an open mind. Remember your list of desired outcomes, and consider these words of wisdom from Jill Konrath: <em>\u201cSometimes a change in perspective changes everything.\u201d<\/em><\/li>\n<li>Focus on action. Conference speakers will share a plethora of stories, insights, and wisdom, but keep your ear tuned for actionable advice. If you hear a tip you can implement immediately, write it down or star it in your notes. Write down any necessary action items on the back of new contacts\u2019 business cards.<\/li>\n<li>Follow up. Share key takeaways from the conference with your team. Put ideas into action. Thank attendees and speakers who gave you their time and insights. Fulfill any commitments you made to new acquaintances or prospects to send them additional information, make further introductions, etc<\/li>\n<li>Focus on Priorities \u2013 While we suggest keeping an open mind, if there are some sessions that don\u2019t offer lessons that are immediately useful, feel free to use the time to make calls and get some work done. Sometimes it only takes one or two really good sessions to make a whole conference worth the investment.<\/li>\n<\/ol>\n<p>What sales conferences will you attend in 2015? Are there any we missed that deserve a mention? Let us know in the comments.<\/p>\n<p><em>*Note: 2015 dates for some of the annual conferences had not been announced as of the date this article was written. Post will be updated as information becomes available.<\/em><\/p>\n<p>Sources:<\/p>\n<p><a href=\"https:\/\/blog.xoombi.com\/4-tips-to-better-networking-at-conferences?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+xoombi+%28xoombi%29\" rel=\"noopener\" target=\"_blank\">4 Tips for Better Networking at Conferences<\/a> \u2013 Lisa Gschwandtner<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/50-tweetable-quotes-from-sales%E2%80%99-top-thought-leaders-slideshare?utm_campaign=Sales%20Blog%20on%20Twitter&amp;utm_content=7994897&amp;utm_medium=social&amp;utm_source=twitter\" rel=\"noopener\" target=\"_blank\">50 Tweetable Quotes From Sales\u2019 Top Thought Leaders [SlideShare<\/a>] \u2013 Emma Snider<\/p>\n<p><a href=\"https:\/\/www.insightsquared.com\/2013\/08\/20-inspirational-sales-quotes-from-jill-konrath\/\" rel=\"noopener\" target=\"_blank\">20 Inspirational Sales Quotes from Jill Konrath<\/a> \u2013 Gareth Goh<\/p>\n<p>Photo Credit: BenRogersWPG via Compfight cc<\/p>\n<p> relpost-thumb-wrapper <\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both\"><\/div>\n<div style=\"clear: both\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\"><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/7-offer-stage-mistakes\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"Excited businessman celebrating success at his desk\" class=\"relpost-block-single-image\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2023\/12\/offer-stage-mistakes-150x150.png) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">Don\u2019t Make These 7 Offer Stage Mistakes<\/div>\n<\/div>\n<p><\/a><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/remote-sales-team-considerations\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"virtual sales team\" class=\"relpost-block-single-image\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2020\/03\/virtual_sales_team_considerations-150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;; 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font-size:12px; font-weight:normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<p><a class=\"abh_twitter\" href=\"https:\/\/twitter.com\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Twitter\"><\/a><a class=\"abh_google\" href=\"https:\/\/plus.google.com\/+EliotBurdettPeakSalesRecruiting?rel=author\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Google Plus\"><\/a><a class=\"abh_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"LinkedIn\"><\/a><\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><span class=\"title\">CEO<\/span> at <span class=\"org\">Peak Sales Recruiting<\/span><\/div>\n<div class=\"description note abh_description\">Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.<\/p>\n<p>Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.<\/p>\n<p>He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.<\/p><\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x\" width=\"80\"\/><\/div>\n<div class=\"abh_social\">\n<div style=\"clear: both; font-size:12px; font-weight:normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<p><a class=\"abh_twitter\" href=\"https:\/\/twitter.com\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Twitter\"><\/a><a class=\"abh_google\" href=\"https:\/\/plus.google.com\/+EliotBurdettPeakSalesRecruiting?rel=author\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Google Plus\"><\/a><a class=\"abh_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"LinkedIn\"><\/a><\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/books-about-sales-management-and-sales-leadership\/\">20 Of Our Favorite Books About Sales Management and Sales Leadership<\/a><span> &#8211; October 20, 2023<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-make-progress-on-your-sales-goal-without-a-sales-leader\/\">How To Make Progress On Your Sales Goal Without A Sales Leader<\/a><span> &#8211; September 15, 2021<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-cmos-can-retain-talent-during-the-great-resignation\/\">Augment Your Recruiting Strategy During \u201cThe Great Resignation\u201d<\/a><span> &#8211; July 26, 2021<\/span> <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<p><span class=\"et_social_bottom_trigger\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest. Not all sales conferences are created equal. You probably don\u2019t even remember the worst conferences you ever attended. After all, they were\u00a0far from memorable, but suffice it to say you ducked out as soon as possible, feeling like you would never get that time back. With\u00a0so many conferences to choose from, and<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/2015-sales-conferences\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;Could One of These 2015 Sales Conferences be a Game-Changer?&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-1108","post","type-post","status-publish","format-standard","hentry","category-sales-hiring-recruiting","category-sales-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1108"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}