{"id":1183,"date":"2019-05-07T08:00:28","date_gmt":"2019-05-07T12:00:28","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/bradford-products-success-story\/"},"modified":"2022-02-28T19:38:48","modified_gmt":"2022-03-01T00:38:48","slug":"bradford-products-success-story","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/bradford-products-success-story\/","title":{"rendered":"Luxury Stainless Steel Pools Takes Business to Next Level"},"content":{"rendered":" \"Pool\"<\/picture>\n

Teams with Peak, Transforms Sales Function and Achieves Double-Digit Growth<\/i><\/b><\/p>\n

Taking your business to the next level has a literal meaning for the team at Bradford Products. That\u2019s because creating the most beautiful pools for top resorts or dramatically transforming the backyards of homeowners \u2013 often in the most challenging above-ground or high-rise environments \u2013 are all part of the job. When it came time to execute the company\u2019s expansion plan, the leader in the design and fabrication of stainless steel pools, spas and water features, was ready to dive in.<\/span><\/p>\n

Based in Leland, North Carolina and a family-owned business since 1982, Vice President Mike Brodeur explains the company\u2019s inception,<\/span> \u201c<\/b>More than 30 years ago, my dad wanted a stainless steel hot tub at his house. With the lack of options in the market, he built his own. He wasn\u2019t alone and people immediately wanted to model it. \u00a0A light bulb suddenly went off and our business was born that day.\u201d<\/span><\/p>\n

Rarely an ordinary day at<\/span> Bradford Products<\/span><\/a>, the company\u2019s 3,500 projects throughout the world feature stunning water features in commercial facilities and homes. \u201cThe hospitality and commercial building industry are looking to create the ultimate guest and client experience. And on the residential side, people are trying to create a resort atmosphere and integrate pools or hot tubs right into their existing outdoor space,\u201d says Mike. \u201cThese are not appliances that you plug in. We bring the innovation, customization, and integration to create something very special.\u201d<\/span><\/p>\n

Peak Sales Recruiting delivers crystal clear waters <\/i><\/h2>\n

<\/i><\/b>While<\/span> Mike wears a lot of hats at Bradford Products, when it was time to execute the company\u2019s growth plan, he knew recruiting was not something he wanted to manage directly. \u201cWith the stainless steel, high-end installations we do for commercial and residential projects, we always hire from within. But for this role, our first senior sales leader, we needed a fresh perspective, a different talent. And this, coupled with the fact that outside of filtering through resumes and running ads, we didn\u2019t have the right resources to identify and find the best people, we chose to use a recruiter that could provide excellent guidance and great results.\u201d<\/span><\/p>\n

Mike began working with Peak Sales Recruiting and the process kicked off right away<\/span>. <\/b>He explains,<\/span> \u201cWorking with the Peak team was very easy and it raised our level of awareness as to what a world class recruiting experience really looked like. Peak made us really think about what we were looking for, including things we may not have considered yet. All of this helped us shape our criteria and expand what we needed for the role.\u201d<\/span><\/p>\n

For Mike, Peak\u2019s structured process really stood out. \u00a0\u201cThe process was very well-organized and structured. I was impressed with the quality of candidates and how they were presented, the communication and conversations throughout the process, and the interview prep. Peak provided a strong point of contact and guidance.\u201d<\/span><\/p>\n

Peak\u2019s<\/span> 4-step sales recruiting methodology<\/span><\/a> evaluates candidates using a process that includes behavior-based interviews and role playing, psychometric profiling, and benchmarking. Through its proprietary P95 assessment method, Peak takes the process one step deeper and evaluates candidates\u2019 selling behaviors through three phases of advanced assessment that are critical in determining whether candidates have the sales DNA to perform in a client\u2019s selling environment.<\/span><\/p>\n

New sales leader improves processes, surpasses total annual sales \u00a0<\/i><\/h2>\n

Just days after discussing the candidate criteria, Mike Sage was hired as the company\u2019s new Vice President of Sales and Marketing.<\/span><\/p>\n

Nearly one year later, Mike Sage\u2019s impact on the company and the results are truly impressive. \u00a0\u201cMike Sage has been a great addition to the team. We couldn\u2019t have hoped for something more than the way this has worked out,\u201d he shares. \u201cThe whole process was fantastic, from the level of candidates presented to the structure and communication throughout.\u201d<\/span><\/p>\n

Under Mike Sage\u2019s leadership, Bradford Products has a new sales department, sales strategy, and internal systems and processes to effectively support the company\u2019s sales goals.<\/span><\/p>\n

Here are just a few of the results:<\/span><\/p>\n