{"id":1290,"date":"2019-02-19T06:01:50","date_gmt":"2019-02-19T11:01:50","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/executives-scaling-sales-team\/"},"modified":"2025-08-11T21:33:07","modified_gmt":"2025-08-12T01:33:07","slug":"executives-scaling-sales-team","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/executives-scaling-sales-team\/","title":{"rendered":"The 5 Key Players Needed to Successfully Scale Your Sales Team."},"content":{"rendered":"<picture class=\"aligncenter wp-image-17651\" decoding=\"async\" fetchpriority=\"high\">\n<\/picture>\n<picture class=\"aligncenter wp-image-17651\" decoding=\"async\" fetchpriority=\"high\">\n<p><img alt=\"Scale Sales Team - Roles\" decoding=\"async\" fetchpriority=\"high\" height=\"400\" sizes=\"(max-width: 599px) 100vw, 599px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players.jpg?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players.jpg?strip=all 1254w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_Scale-Sales-Team-Key-Players-300x200.jpg 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players-768x513.jpg 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_Scale-Sales-Team-Key-Players-1024x683.jpg 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players-749x500.jpg 749w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players-1000x667.jpg 1000w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Scale-Sales-Team-Key-Players-500x334.jpg 500w\" width=\"599\"\/>\n<\/picture><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIn the digital age, where anything and everything can be bought from just about anywhere, there is little differentiation between products and services. It means a business\u2019 greatest asset and biggest distinction are its people.\u201d\u2014<\/span><\/i><a href=\"https:\/\/www.digitalistmag.com\/finance\/2017\/12\/18\/why-how-technology-is-bringing-hr-cfo-together-05514405\" rel=\"noopener\" target=\"_blank\"><i><span style=\"font-weight: 400;\">Marc Havercroft<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In Marvel\u2019s universe, The Avengers are a team of Earth\u2019s five mightiest superheroes, who come together to protect the planet from imminent destruction. In business, there may be fewer explosions and costumes, but there are still five key roles that come together to optimize talent and scale a high-performance salesforce:<\/span><\/p>\n<p><strong><a href=\"#VP Sales\">VP Sales<\/a><\/strong><\/p>\n<p><a href=\"#VP HR\"><strong>VP HR<\/strong><\/a><\/p>\n<p><a href=\"#CEO\"><strong>CEO<\/strong><\/a><\/p>\n<p><a href=\"#CFO\"><strong>CFO<\/strong><\/a><\/p>\n<p><a href=\"#The Board of Directors\"><strong>The Board of Directors<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll examine the responsibilities and special powers of each one\u2014as well as typical pitfalls to watch for when it comes to talent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why pay so much attention to the talent-and-development skills of your highest leaders? One of the most important attributes of a modern business is the ability to attract and develop talent, and at Peak Sales, we believe that growing high performing teams is not an event but an ongoing business process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital era has democratized access to resources and enabled copycats, making talent one of the only real competitive advantages left. Talent-driven companies win, meaning that talent informs strategy rather than the other way around. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/qz.com\/work\/1259950\/mckinsey-co-chief-dominic-barton-on-talent-management-and-the-future-of-hr\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Dominic Barton<\/span><\/a><span style=\"font-weight: 400;\">, talent is more scarce than financial capital, and the returns to employees have gone up dramatically. In the past, the difference in performance between an average and a top-notch production line worker didn\u2019t justify a huge compensation difference. But today\u2019s ROI on top performers justifies new ways of compensating, sourcing, nurturing, and retaining employees\u2014and a \u201cdream team\u201d pull it off. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales organizations are no exception, where top performers produce a disproportionate return while below-average and average performers create drag on the team. Designing a talent management program that lets a top-performing sales organization scale up requires a team of Avengers \u2026 and each one plays a unique role.<\/span><\/p>\n<p><a name=\"VP Sales\"><\/a><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>VP Sales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A VP of Sales is the head of the sales organization and directly influences a company\u2019s revenue, growth, and culture. And they are directly responsible for the talent acquisition, development, and retention of the company\u2019s sales force.<\/span><\/p>\n<h3>Key responsibilities of a VP Sales:<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>People management<\/b><span style=\"font-weight: 400;\">\u2014Create a culture and environment of success through coaching, a sales process, and by holding talent accountable for performance.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Talent acquisition<\/b><span style=\"font-weight: 400;\">\u2014Drive hiring efforts year-round and personally recruit sales talent.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer management<\/b><span style=\"font-weight: 400;\">\u2014Set high-level strategy by connecting to the customer\u2019s needs as well as understanding the market and competition.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Business management<\/b><span style=\"font-weight: 400;\">\u2014Align resources in the sales function, invest in technology and data infrastructure, and improve selling processes and channels.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>A VP Sales\u2019 typical talent-related mistakes:<\/h3>\n<p><b>Not personally developing a sales candidate pipeline.<\/b><span style=\"font-weight: 400;\"> The VP of Sales should have an extensive network of sales professionals\u2014ideally top performers\u2014and must actively maintain relationships to identify potential talent to bring onto the team. They can identify needed outside talent and help them envision a career path at the company.<\/span><\/p>\n<p><b>Spending too much time selling accounts personally,<\/b><span style=\"font-weight: 400;\"> rather than leveraging their team. While some amount of oversight on high-profile deals is beneficial, a VP of Sales should free up their time to dedicate their time to high-level talent strategy.<\/span><\/p>\n<p><b>Not allocating enough resources to sales support functions.<\/b><span style=\"font-weight: 400;\"> It\u2019s been found that <\/span><a href=\"https:\/\/hbr.org\/2016\/05\/in-the-best-sales-teams-about-half-of-the-people-are-in-support-roles?referral=03759&amp;cm_vc=rr_item_page.bottom\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">dedicating about 50% of sales employees<\/span><\/a><span style=\"font-weight: 400;\"> to support functions optimizes a sales team\u2019s ROI.<\/span><\/p>\n<p><b>Hiring by gut feel or \u201cwinging it\u201d as soon as headcount is open. <\/b><span style=\"font-weight: 400;\">Successful long-term sales teams are built over time by using <\/span><a href=\"\/hr-recruiting-technology-data\/\"><span style=\"font-weight: 400;\">quantitative tests and rigorous, structured interview processes<\/span><\/a><span style=\"font-weight: 400;\"> to evaluate candidates. A VP of Sales should collaborate with HR to design a rigorous program and contribute sales-specific insights to the process, such as interview questions and a list of skillsets, aptitudes, and characteristics that will set up a candidate for success.<\/span><\/p>\n<p><a name=\"VP HR\"><\/a><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>VP HR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The thought of HR might conjure images from the 1999 movie <\/span><i><span style=\"font-weight: 400;\">Office Space<\/span><\/i><span style=\"font-weight: 400;\">, the perfect picture of HR gone wrong, with mind-numbing processes and employees who feel like prisoners. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But today, HR is no longer a sleepy administrative department and Chief HR Officers hold key strategic roles. Coco Brown, CEO of The Athena Alliance, which works to place talented women in corporate boardrooms, says, \u201cSome of the CHRO areas of expertise, once considered \u2018the soft stuff,\u2019 have become \u2018the strategic stuff.\u2019\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some even argue that the CHRO should be elevated to the same level as the CEO and CFO, creating an ideal leadership group that prioritizes talent as much as financial capital. \u201cOne of the biggest investors in the world is BlackRock,\u201d writes Dominic Barton, \u201cand you go to the seventh floor of BlackRock and the person sitting beside (CEO) Larry Fink\u2019s office is Jeff Smith, who\u2019s the Chief Human Resources Officer. That\u2019s deliberate.\u201d<\/span><\/p>\n<h3>Key responsibilities of a VP of HR:<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Talent acquisition<\/b><span style=\"font-weight: 400;\">\u2014Develop a robust talent acquisition strategy spanning employer branding to recruitment, assessment, and interviewing strategies.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Compensation strategy<\/b><span style=\"font-weight: 400;\">\u2014Design compensation and equity structures that incentivize and align behaviors.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Retention<\/b><span style=\"font-weight: 400;\">\u2014Implement mechanisms and initiatives to retain top talent.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Succession planning<\/b><span style=\"font-weight: 400;\">\u2014Ensure a strong leadership bench and facilitate executive transitions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>People, culture, and the future of work<\/b><span style=\"font-weight: 400;\">\u2014Keep up with shifts in the workforce and the changing nature of work.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>A VP HR\u2019s typical talent-related mistakes:<\/h3>\n<p><b>Focusing on the operational side of HR rather than the strategic side.<\/b><span style=\"font-weight: 400;\"> An HR function can get lost in the weeds of transactional processes. A VP of HR should have the capacity and sensitivity to operate in the inner circle of the CEO and CFO, and advocate for talent being as central to company strategy as finances are.<\/span><\/p>\n<p><b>Not delivering on sales hiring goals fast enough. <\/b><span style=\"font-weight: 400;\">A VP of HR must search for external sales talent with curiosity, tenacity, and outside-the-box thinking to meet hiring goals on time. They need to support the VP of Sales in developing a talent pipeline that\u2019ll help them adhere to growth models.<\/span><\/p>\n<p><a name=\"CEO\"><\/a><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>CEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The CEO of a company is responsible for its overall business performance, and acts as the highest level of authority for key decisions. The CEO can be a huge asset when it comes to recruiting sales talent\u2014they have visibility with the community, press, investors, partners, and customers, and as such should act as talent scouts.<\/span><\/p>\n<h3>Key responsibilities of a CEO:<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Own the company vision<\/b><span style=\"font-weight: 400;\">\u2014Unite all company efforts with a consistent vision. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Balance resources<\/b><span style=\"font-weight: 400;\">\u2014Allocate and prioritize resources between departments and initiatives. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Invest in culture<\/b><span style=\"font-weight: 400;\">\u2014Actively cultivate culture, because like a garden left untended, a company culture will form regardless. A CEO must evoke core values and shared attitudes to help it grow in the right direction.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Oversee performance<\/b><span style=\"font-weight: 400;\">\u2014Measure company performance, deliver on goals and vision, and implement strategies to increase shareholder value.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Communicate on behalf of the company<\/b><span style=\"font-weight: 400;\">\u2014Drive messaging to employees, shareholders, partners, the press and public, and regulatory entities.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Lead executive team<\/b><span style=\"font-weight: 400;\">\u2014Maintain responsibility for the outcomes of the executive team\u2019s decisions and evaluate their work.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scout talent<\/b><span style=\"font-weight: 400;\">\u2014Identify and attract top-performing talent.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>A CEO\u2019s typical talent-related mistakes:<\/h3>\n<p><b>Not personally participating in talent acquisition. <\/b><span style=\"font-weight: 400;\">The CEO should actively scout for sales talent in their network, cultivating those relationships and contributing candidates to the sales hiring pipeline.<\/span><\/p>\n<p><b>Blocking the VP of HR from the top circle of executives.<\/b><span style=\"font-weight: 400;\"> For talent to be a central asset and competitive advantage, a CEO should elevate the head of HR to a strategic position in the upper echelon of leadership\u2014rather than making it an afterthought.<\/span><\/p>\n<p><b>Deprioritizing sales compensation and hiring forecasts.<\/b><span style=\"font-weight: 400;\"> A CEO must work with Sales, Finance, and HR to create a <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/scaling-sales-team-mistakes\/\"><span style=\"font-weight: 400;\">sales hiring forecast that supports the company\u2019s growth<\/span><\/a><span style=\"font-weight: 400;\"> \u2026 and then adhere to it. To follow through on the plan, the CEO must allocate and protect resources to appropriately compensate top performing sales talent, which helps both hiring and talent retention.<\/span><\/p>\n<p><a name=\"CFO\"><\/a><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>CFO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Chief Financial Officer is the company\u2019s spokesperson for all financial matters and performance. When it comes to talent, a CFO manages a company\u2019s investments in people. This means that CFOs and heads of HR should be highly aligned: finance oversees the investment, while HR delivers on it. Too often, they\u2019re disconnected, but a talent-first company must have a CFO who is on board.<\/span><\/p>\n<h3>Key responsibilities of a CFO:<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Financial performance<\/b><span style=\"font-weight: 400;\">\u2014Report and analyze high-level performance.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Optimize use of resources<\/b><span style=\"font-weight: 400;\">\u2014Perform cost-benefit analyses and identify strategies to optimize financial performance.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Managing the company\u2019s financial risks<span style=\"font-weight: 400;\">\u2014Identify risks and develop strategies to mitigate them.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><strong>Forecasting<\/strong><span style=\"font-weight: 400;\">\u2014Generate forecasts for finances, growth, and future risks and trends.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Regulatory compliance and taxatio<\/strong>n<span style=\"font-weight: 400;\">\u2014Ensure that the company is compliant with government regulations and tax responsibilities.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>A CFO\u2019s typical talent-related mistakes:<\/h3>\n<p><b>Budgeting too few resources to support talent acquisition efforts.<\/b><span style=\"font-weight: 400;\"> In a talent-first company, CFO\u2019s must prioritize talent initiatives when allocating resources, invest in the sales force, and adhere to hiring forecasts. (ZS Associates found that organizations that hire sales teams based on analytical models exhibit <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/scaling-sales-team-mistakes\/\"><span style=\"font-weight: 400;\">higher short-term and long-term profits<\/span><\/a><span style=\"font-weight: 400;\">, while companies that hold off on expansion compromise their standing.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acquiring and retaining top-performing sales talent can be particularly costly, but the best sales organizations still design compensation plans around <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/5-ways-top-performing-salespeople-are-different-from-the-rest\/\"><span style=\"font-weight: 400;\">top performers<\/span><\/a><span style=\"font-weight: 400;\">, using competitive base rates as well as accelerator and product volume bonuses. CFOs must also budget for employee referral programs, outside talent acquisition specialists, and technology that assists in sourcing and vetting candidates. <\/span><\/p>\n<p><b>Being resistant to releasing talent. <\/b><span style=\"font-weight: 400;\">A dilemma that CFOs often face is knowing when to let talent go versus wanting to \u201crescue\u201d them. This is often evident in situations involving high performers who don\u2019t work well in the team, or likeable individuals who just aren\u2019t performing, or employees who have been passed over for a promotion. A CFO must decide whether to retain and develop the individual, or to release them, but a release often does not come soon enough, to the detriment of team productivity and morale\u2014especially in sales organizations.<\/span><\/p>\n<p><b>Staying process-oriented instead of shifting focus to growth. <\/b><span style=\"font-weight: 400;\">Too many CFOs are still process-oriented. Modern companies must recognize that the new role of the CFO is to drive value and strategy. CFOs should adopt technology that automates old processes, freeing them to think more strategically. They should also use their processes and models to give other departments, like HR, access to data-driven, high-level insights.<\/span><\/p>\n<p><a name=\"The Board of Directors\"><\/a><\/p>\n<h2>\u00a0<\/h2>\n<h2><b>The Board of Directors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Board of Directors is a group of individuals elected to represent the best interests of a company\u2019s shareholders. They meet several times a year and have a unique responsibility to oversee important talent-related initiatives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, a board of directors\u2019 involvement in talent was focused on electing a quality CEO and managing the people on the board itself. Today, with talent as a central competitive advantage <\/span><a href=\"https:\/\/www2.deloitte.com\/global\/en\/pages\/human-capital\/articles\/talent-intelligent-board.html\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">the board\u2019s talent responsibilities extend beyond a company\u2019s highest leadership positions<\/span><\/a><span style=\"font-weight: 400;\">. They\u2019re responsible for the company delivering on talent objectives as a whole.<\/span><\/p>\n<h3>Key responsibilities of a Board of Directors:<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Review financial results<\/b><span style=\"font-weight: 400;\">\u2014Oversee company performance and shareholder value.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Monitor leadership<\/b><span style=\"font-weight: 400;\">\u2014Evaluate the performance of executives and managers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Decision making<\/b><span style=\"font-weight: 400;\">\u2014Vote on strategic decisions proposed by the leadership team.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Maintain integrity<\/b><span style=\"font-weight: 400;\">\u2014Help the company demonstrate integrity at a high level.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Set direction<\/b><span style=\"font-weight: 400;\">\u2014Participate in the creation of long-term goals and strategy for the company.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Governing talent objectives<\/b><span style=\"font-weight: 400;\">\u2014Hold the company accountable for delivering on talent-related goals and mitigating talent-related risks. Boards must be directly involved in reviewing talent strategies and programs, as well as workforce KPIs, talent risks, demographic trends, recruiting pipeline, retention performance, and succession plans. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>A Board of Directors\u2019 typical talent-related mistakes:<\/h3>\n<p><b>Neglecting retention strategies. <\/b><span style=\"font-weight: 400;\">Talent retention is a huge risk that warrants board oversight. Externally-hired executives have a failure rate of <\/span><a href=\"https:\/\/hbr.org\/2010\/08\/how-to-hire-senior-executives.html\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">30 percent to 40 percent<\/span><\/a><span style=\"font-weight: 400;\"> after 18 months\u2014an incredibly high and costly risk. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boards should mitigate this by evaluating onboarding programs, monitoring the success rate of external hiring, and ensuring that all employees have a clear idea of the company\u2019s strategy and their own career growth opportunities within the company.<\/span><\/p>\n<p><b>Forgetting that talent is a key risk area of the business. <\/b><span style=\"font-weight: 400;\">The risks don\u2019t just stop with retention: businesses are vulnerable to reputational hits, legal breaches, and adherence to regulatory constraints. Boards should review talent-related risks and mitigation strategies twice a year. They should also compare retention and attrition to industry benchmarks, monitor talent pipeline, and make sure to do \u201ctalent due diligence\u201d during mergers and acquisitions.<\/span><\/p>\n<p><b>Not holding management accountable for talent KPIs. <\/b><span style=\"font-weight: 400;\">Boards should review talent-related performance regularly, including:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pipeline for critical roles and sales talent<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strength of the succession bench<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leadership capabilities that will be required in the future, and how current capabilities match up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employee engagement<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Ignoring broader workplace trends and demographic changes.<\/b><span style=\"font-weight: 400;\"> Boards must be aware of demographic changes and consider their influence on a company\u2019s approach to talent. For example, has the company seriously considered the effects of:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The broad range of ages in the workforce. With Boomers staying in the workforce longer and Gen Y redefining the future of work, significant life events (like starting a family) can happen at many ages.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Different nationalities, cultures, and abilities in workplaces, and the need to make work environments inclusive and supportive of all individuals.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender equality, especially in terms of pay gaps and leadership gaps. Women today make up <\/span><a href=\"https:\/\/qz.com\/work\/1340544\/the-fortune-500-appointed-a-record-percentage-of-women-to-boards-in-2017\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">50% of the workforce<\/span><\/a><span style=\"font-weight: 400;\">, but only 22.2% of Fortune 500 board seats are held by women.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technology\u2019s effects on the way people collaborate, work independently, and interact with confidential company information.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Under-developing board members.<\/b><span style=\"font-weight: 400;\"> As market forces and workplace trends change, so do the required skills of the board. A company should bring in expert trainers for its board members and outside facilitators board discussions. It should also ensure that the board itself is diverse and inclusive.<\/span><\/p>\n<p><b>Not being directly involved in succession planning.<\/b><span style=\"font-weight: 400;\"> A board should have a process to identify and vet succession candidates, and ensure that the company offers training to develop and nurture internal candidates before they need to step up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company\u2019s ability to scale its sales team depends on its leaders being focused on a talent-first organization. Are all executives allocating appropriate resources to talent initiatives? Are they thinking big when it comes to talent strategy, and measuring hiring performance? The most successful companies recognize that talent is the main way they can compete\u2014and to attract and nurture that talent, they need to have their Avengers assemble. <\/span><\/p>\n<p> relpost-thumb-wrapper <\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both\"><\/div>\n<div style=\"clear: both\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\"><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/psychometric-assessments\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"Multiple choice exam.\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2023\/10\/Psychometric-Assessments-150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">Elevate Your Sales Hiring Through Psychometric Assessments<\/div>\n<\/div>\n<p><\/a><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/best-sales-chatbot\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"Typing on computer with sales chatbot.\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2023\/11\/chatbot1-150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">11 of The Best Sales Chatbots to Increase Sales<\/div>\n<\/div>\n<p><\/a><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/the-state-of-sales-staffing-2020\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-hidden=\"true\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2020\/01\/Hiring--150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">The State of Sales Staffing in 2020:Hiring, Training, and Retention<\/div>\n<\/div>\n<p><\/a><\/div>\n<p><!-- close relpost-block-container --><\/p>\n<div style=\"clear: both\"><\/div>\n<\/div>\n<p><!-- close filter class --><\/div>\n<p> close relpost-thumb-wrapper <\/p>\n<div class=\"abh_box abh_box_down abh_box_business\">\n<ul class=\"abh_tabs\">\n<li class=\"abh_about abh_active\"><a href=\"#abh_about\">About<\/a><\/li>\n<li class=\"abh_posts\"><a href=\"#abh_posts\">Latest Posts<\/a><\/li>\n<\/ul>\n<div class=\"abh_tab_content\">\n<section class=\"vcard abh_about_tab abh_tab\" style=\"display:block\">\n<div class=\"abh_image\"><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x\" width=\"80\"\/><\/div>\n<div class=\"abh_social\">\n<div style=\"clear: both; font-size:12px; font-weight:normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<p><a class=\"abh_twitter\" href=\"https:\/\/twitter.com\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Twitter\"><\/a><a class=\"abh_google\" href=\"https:\/\/plus.google.com\/+EliotBurdettPeakSalesRecruiting?rel=author\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Google Plus\"><\/a><a class=\"abh_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"LinkedIn\"><\/a><\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><span class=\"title\">CEO<\/span> at <span class=\"org\">Peak Sales Recruiting<\/span><\/div>\n<div class=\"description note abh_description\">Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.<\/p>\n<p>Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.<\/p>\n<p>He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.<\/p><\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x\" width=\"80\"\/><\/div>\n<div class=\"abh_social\">\n<div style=\"clear: both; font-size:12px; font-weight:normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<p><a class=\"abh_twitter\" href=\"https:\/\/twitter.com\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Twitter\"><\/a><a class=\"abh_google\" href=\"https:\/\/plus.google.com\/+EliotBurdettPeakSalesRecruiting?rel=author\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Google Plus\"><\/a><a class=\"abh_linkedin\" href=\"https:\/\/www.linkedin.com\/in\/eliotburdett\" rel=\"nofollow noopener\" target=\"_blank\" title=\"LinkedIn\"><\/a><\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/books-about-sales-management-and-sales-leadership\/\">20 Of Our Favorite Books About Sales Management and Sales Leadership<\/a><span> &#8211; October 20, 2023<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-make-progress-on-your-sales-goal-without-a-sales-leader\/\">How To Make Progress On Your Sales Goal Without A Sales Leader<\/a><span> &#8211; September 15, 2021<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-cmos-can-retain-talent-during-the-great-resignation\/\">Augment Your Recruiting Strategy During \u201cThe Great Resignation\u201d<\/a><span> &#8211; July 26, 2021<\/span> <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<p><span class=\"et_social_bottom_trigger\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIn the digital age, where anything and everything can be bought from just about anywhere, there is little differentiation between products and services. It means a business\u2019 greatest asset and biggest distinction are its people.\u201d\u2014Marc Havercroft In Marvel\u2019s universe, The Avengers are a team of Earth\u2019s five mightiest superheroes, who come together to protect the<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/executives-scaling-sales-team\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;The 5 Key Players Needed to Successfully Scale Your Sales Team.&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-sales-hiring-recruiting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1290"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1290\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}