{"id":1329,"date":"2021-07-26T16:46:53","date_gmt":"2021-07-26T20:46:53","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/how-cmos-can-retain-talent-during-the-great-resignation\/"},"modified":"2023-03-08T19:38:10","modified_gmt":"2023-03-08T19:38:10","slug":"how-cmos-can-retain-talent-during-the-great-resignation","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/how-cmos-can-retain-talent-during-the-great-resignation\/","title":{"rendered":"Augment Your Recruiting Strategy During “The Great Resignation”"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n

The Great Resignation is here. It is impacting many employers who are scrambling to retain their employees. Several factors are driving this challenge across the economy.<\/span><\/p>\n

Three Reasons Why The Great Resignation Is Hitting Employers<\/strong><\/h2>\n

After a year of elevated stress thanks to the Great Resignation, many professionals are leaving their positions. Several pandemic-related factors drive the exodus.<\/span><\/p>\n

A Once In A Generation Opportunity For Career Reflection<\/strong><\/h2>\n

The pandemic has given many professionals time and space to reflect on their career goals and may have decided to change direction. For some people, the pandemic has prompted them to change careers entirely, while others are looking for a different manager.<\/span><\/p>\n

Consequences of Burnout and Poor Management During The Pandemic<\/strong><\/h2>\n

Some employers have drained their employees through excessive workloads and inadequate support for remote work. This challenge is especially significant for working parents who have had children at home for long periods during the pandemic.<\/span> NPR<\/span><\/a> reported that four million people quit their jobs in April 2021.<\/span><\/p>\n

In many sectors of the economy, the job market now favors employees. This change is leading some employers to adopt unconventional tactics. The food industry is particularly aggressive: A<\/span> McDonald\u2019s in Florida is paying applicants $50<\/span><\/a> to show up for job interviews.<\/span><\/p>\n

Professional employers are also adopting new ways to appeal to employees. For example,<\/span> San Francisco advertising agency Traction<\/span><\/a> has closed its office and switched to a fully remote model. Other companies are experimenting with the hybrid model like <\/span>Microsoft<\/span><\/a>, which has proposed a combination of remote and in-office work.<\/span><\/p>\n

Improve Retention By Diagnosing Retention Situation\u00a0<\/strong><\/h2>\n

Macroeconomic factors will only tell you so much. It is vital to diagnose your marketing department\u2019s retention situation and the factors driving it.<\/span><\/p>\n

Step 1: Understand Your Talent Situation<\/b><\/h3>\n

In light of the Great Resignation, it is time to strengthen retention and make your marketing department more attractive to current employees and new hires. These questions are vitally important even if your company won recognition on lists such as Fortune\u2019s 100 Best Companies to Work.<\/span><\/p>\n