{"id":1345,"date":"2021-10-28T07:50:35","date_gmt":"2021-10-28T11:50:35","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/how-to-fill-your-next-generation-of-sales-c-suite-roles\/"},"modified":"2025-08-11T21:50:29","modified_gmt":"2025-08-12T01:50:29","slug":"how-to-fill-your-next-generation-of-sales-c-suite-roles","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-fill-your-next-generation-of-sales-c-suite-roles\/","title":{"rendered":"How To Fill Your Next Generation of Sales C Suite Roles"},"content":{"rendered":"<div class=\"et-l et-l--post\">\n<div class=\"et_builder_inner_content et_pb_gutters3\">\n<div class=\"et_pb_section et_pb_section_2 et_section_regular\">\n<div class=\"et_pb_row et_pb_row_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span style=\"font-weight: 400;\">The sales profession is getting more specialized than ever before. Large organizations have chief revenue officers, vice presidents, directors, and individual contributors. That\u2019s not all. Customer success, sales operations, and sales engineering are growing rapidly to help sell more complex products.<\/span><\/p>\n<h2><strong>What If Half Of Your Sales Department Left?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many employees are planning to leave their jobs today. A recent Gallup survey found that nearly half (48%) of the working population are actively searching for a new job. For exceptional employers, the number of people searching for new roles might be a bit lower. If this trend hasn\u2019t impacted your organization already, it is only a matter of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few proactive steps you can take to keep your sales organization leadership strong.<\/span><\/p>\n<h3><strong>1. Refresh Your Succession Plan<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Every specialist sales leadership like chief revenue officer, head of customer success, and VP of sales should be covered in your succession plan. Unfortunately, many organizations limit their succession planning efforts to a handful of executive roles like CEO or CFO. That\u2019s a mistake. Losing a sales leader can have a significant impact on your organization\u2019s ability to meet revenue goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating or refreshing your sales leadership succession plan is simple. For each key <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-manager-vs-sales-director\/\">sales leadership role<\/a>, identify two possible successors. The first successor for the position is your immediate short-term replacement. The short-term successor has most of the skills and experience needed to step into the role. In addition, identify a long-term successor. This person could take over the sales leadership role in 1-2 years with the right development plan and support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your sales succession plan to be valid, it should be refreshed annually at a minimum. In addition, the document should be refreshed whenever a key person leaves. Once the document is in place, use it as an input to performance management. A succession plan is a living document that helps you to plan career development so that the organization can thrive.<\/span><\/p>\n<h3><strong>2. Review Your Promotion Track Record<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your organization\u2019s track record of promotion needs to be evaluated from a few perspectives.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>How Many Sales Leadership Roles Were Filled Through Promotions?<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start by recognizing that many ambitious sales professionals will leave your organization if they see no path forward for promotion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a rule of thumb, aim to fill at least 50% of your sales leadership roles through promotions. If internal promotions are 100% of leadership roles, your company may lack the new ideas and energy to innovate. The reverse situation is also a problem. Exclusively relying on external hiring to fill openings may demoralize the sales team cause them to look elsewhere for career growth.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<strong>Review Your Diversity &amp; Inclusion Record.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next, review your diversity and inclusion track record of hiring people for sales leadership roles. If there are no women or people of color in sales leadership roles, that is a warning sign that your promotion system has problems. Continuing to neglect diversity in sales leadership could harm the company\u2019s reputation.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<strong>How Have Promoted Sales Leaders Performed?<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Making the transition from a star sales performer to a sales leader is difficult. Ask yourself if the last few promotions have gone smoothly. Perhaps the newly promoted sales director lacked support and mentorship from other directors? Maybe the new person struggled to change their focus from individual deals to managing the organization\u2019s overall sales strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reflecting on your organization\u2019s promotion practices over time, it is easier to spot patterns and weaknesses. For example, you may see that the expectations of your succession plan are out of sync with promotions. In that case, your understanding of your employee\u2019s career goals may be out of date.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>3. Invest in Upskilling and Reskilling\u00a0<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">59% of learning and development professions see upskilling and reskilling the workforce as their top area of focus in 2021. \u2013<\/span><a href=\"https:\/\/learning.linkedin.com\/resources\/workplace-learning-report\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">2021 Workplace Learning Report<\/span><\/a><span style=\"font-weight: 400;\"> from LinkedIn<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The economic uncertainties of the past few years may have caused your company to suspend training efforts. That\u2019s a mistake.<\/span><a href=\"https:\/\/www.ibm.com\/blogs\/ibm-training\/skills-transformation-2021-workplace\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Research from IBM<\/span><\/a><span style=\"font-weight: 400;\"> reports that the average half-life of skills\u00a0 is five years, while technical skills have a half-life of just 2.5 years. As time passes, older skills become less relevant. When sales employees lack the relevant skills to engage with customers, success will become harder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in upskilling efforts is a critical way to grow your next generation of sales specialist leaders. For example, you might identify a few account managers with exceptional leadership skills to lead your customer success function.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, a quarter of Gen Z (born 1997-2012) and Millennials (born 1997 to 1995) professionals identify learning as the aspect of work that makes them most happy, according to<\/span><a href=\"https:\/\/www.cnbc.com\/2019\/02\/27\/94percent-of-employees-would-stay-at-a-company-for-this-one-reason.html\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">CNBC<\/span><\/a><span style=\"font-weight: 400;\">. Failing to offer exciting learning opportunities may cost you a significant share of your younger talent<\/span><\/p>\n<h2><strong>Relieve The Pressure On Your Sales Leaders<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cOver 60% of leaders reported feeling \u201cused up at the end of the workday\u201d \u2013 a significant indicator of burnout.\u201d \u2013<\/span><a href=\"https:\/\/www.ddiworld.com\/global-leadership-forecast-2021\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">DDI Global Leadership Forecast 2021<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The above strategies are primarily defensive measures to build your sales leadership pipeline. Those methods take time to pay off. Mentoring high performers to get ready for a leadership role could take months or longer. What if you cannot wait that long? Sure, you can make short-term<\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-make-progress-on-your-sales-goal-without-a-sales-leader\/\"> <span style=\"font-weight: 400;\">progress on your sales goals without a sales leader<\/span><\/a><span style=\"font-weight: 400;\">. Those temporary measures will only be sustainable for a short period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now, there is a good chance that your sales leaders and executives are feeling burned out. Taking more vacation days will help in some cases. That said, time off from work is not going to solve structural problems like excessive workloads.<\/span><\/p>\n<h2><strong>Go On The Offense To Find Your Next Sales Leader<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we\u2019ve focused on ways to boost retention and grow your sales talent. All of these efforts are worthwhile. Yet, these strategies are somewhat reactive and long-term in nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you need a sales VP, a chief revenue officer, or a manager to lead a team of high-performing account executives, contact <a href=\"https:\/\/www.peaksalesrecruiting.com\/sales-recruiter\/\" target=\"_blank\" rel=\"noopener noreferrer\">PeakSales<\/a> today to find your next sales leader.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- relpost-thumb-wrapper --><\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both;\"><\/div>\n<div style=\"clear: both;\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\">\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2023\/12\/handling-counter-offers-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"individuals shaking hands\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">How to Handle Counter Offers \u2014 and Win Top Talent<\/div>\n<\/div>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2021\/02\/Case-Study-Pic-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"MIDEL breaks into the USA Transformer Fluids Market thanks to a key hire made through Peak Sales blog\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">MIDEL breaks into the USA Transformer Fluids Market thanks to a key hire made through Peak Sales<\/div>\n<\/div>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2019\/06\/LivingWorks-Education-150x150.jpg') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-hidden=\"true\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">Business Transformation is Easier; Ask LivingWorks Education<\/div>\n<\/div>\n<\/div>\n<p><!-- close relpost-block-container --><\/p>\n<div style=\"clear: both;\"><\/div>\n<\/div>\n<p><!-- close filter class --><\/p>\n<\/div>\n<p><!-- close relpost-thumb-wrapper --><\/p>\n<div class=\"abh_box abh_box_down abh_box_business\">\n<ul class=\"abh_tabs\">\n<li class=\"abh_about abh_active\"><a href=\"#abh_about\">About<\/a><\/li>\n<li class=\"abh_posts\"><a href=\"#abh_posts\">Latest Posts<\/a><\/li>\n<\/ul>\n<div class=\"abh_tab_content\">\n<section class=\"vcard abh_about_tab abh_tab\" style=\"display: block;\">\n<div class=\"abh_image\"><img decoding=\"async\" class=\"avatar avatar-80 photo\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s80ampdmmamprg.jpg?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s160ampdmmamprg.jpg 2x\" alt=\"\" width=\"80\" height=\"80\" \/><\/div>\n<div class=\"abh_social\"><\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><\/div>\n<div class=\"description note abh_description\"><\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><img decoding=\"async\" class=\"avatar avatar-80 photo\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s80ampdmmamprg.jpg?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s160ampdmmamprg.jpg 2x\" alt=\"\" width=\"80\" height=\"80\" \/><\/div>\n<div class=\"abh_social\"><\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-follow-up-statistics\/\">31 Must-Know Sales Follow-Up Statistics for 2024 Success<\/a> &#8211; December 21, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/7-success-characteristics-that-define-top-performers\/\">7 Success Characteristics That Define Top Performers<\/a> &#8211; December 19, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/5-reasons-your-top-employees-quit-stop-doing-this-to-stop-them-leaving\/\">5 Reasons Your Top Employees Quit (Stop Doing This to Stop Them Leaving)<\/a> &#8211; December 14, 2023<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The sales profession is getting more specialized than ever before. Large organizations have chief revenue officers, vice presidents, directors, and individual contributors. That\u2019s not all. Customer success, sales operations, and sales engineering are growing rapidly to help sell more complex products. What If Half Of Your Sales Department Left? Many employees are planning to leave<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-fill-your-next-generation-of-sales-c-suite-roles\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;How To Fill Your Next Generation of Sales C Suite Roles&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","hentry","category-sales-hiring-recruiting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1345"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1345\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}