{"id":1417,"date":"2019-04-09T08:18:39","date_gmt":"2019-04-09T12:18:39","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/mapspeople-success-story\/"},"modified":"2025-08-11T21:53:17","modified_gmt":"2025-08-12T01:53:17","slug":"mapspeople-success-story","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/mapspeople-success-story\/","title":{"rendered":"How Nordics Innovator MapsPeople Tackles the Hyper-Growth Challenge"},"content":{"rendered":"\n<\/picture>\n\n

\"MapsPeople\n<\/picture><\/p>\n

MapsPeople teams with Peak Sales Recruiting to grow U.S. sales and doubles sales projections<\/i><\/b><\/p>\n

At this year\u2019s South by Southwest (SXSW) conference, we were reminded of the power behind the Nordics startup community. Danish MapsPeople is a great example. With established markets in Europe and North America,<\/span> MapsPeople<\/span><\/a> is making the world more accessible by creating easy-to-use, innovative software to help you virtually find your way. Through MapsPeople\u2019s Indoor Navigation product and Google Maps platform, the company makes the transition from outdoor to indoor navigation seamless. From virtually navigating your way through hundreds of exhibit booths at one of the largest women\u2019s lifestyle events to checking out stadiums in advance of hosting sports events, the consumer and business use cases are endless.<\/span><\/p>\n

MapsPeople is a spinoff of the original, traditional mapping company founded in 1887, but as Chief Operating Officer Jonas Berntsen explains, \u201cOur heritage in mapping goes back more than a century but today we operate as a fast-paced startup that is literally five-years young. Our focus is leading the future of mapping through constant innovation.\u201d<\/span><\/p>\n

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MapsPeople teams with Peak to grow U.S. sales<\/h2>\n

The company\u2019s operational plan for 2019 includes a major focus on growing U.S. operations. For Jonas, building MapsPeople\u2019s first U.S. salesforce was a key element and timing was critical as significant projects were underway with several Fortune 500 clients. \u201cTo land these bigger deals, we normally need a team of 3-4 people, including a regional manager, sales engineer, and project manager,\u201d he explains. \u201cWe didn\u2019t have this type of team established yet in the U.S. and with my limited bandwidth, I really needed to work with a B2B sales recruiter who I could trust to quickly bring the structure and process to find the right candidates.\u201d<\/span><\/p>\n

Jonas turned to Peak Sales Recruiting.<\/span><\/p>\n

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Proven sales skills + customer lens were top criteria<\/h2>\n

After meeting to understand MapsPeople\u2019s criteria for the hires, a dedicated Peak client manager was assigned to work closely with Jonas on all aspects of the project. The mission was to identify, recruit, screen, evaluate, and help hire three top-performing regional sales managers and a project manager.<\/span><\/p>\n

Jonas had very specific criteria for the sales roles. \u00a0\u201cWe never look for the classic sales type,\u201d he explains. \u201cWe need people who really understand the psychology of the clients and take the time to understand their business and needs. At the same time, we want people who can challenge the clients. Ask why they are taking a certain direction or strategy and gain new insight about their needs. This also engages the customer and builds a better foundation from the start. This experience doesn\u2019t always happen using a traditional sales approach.\u201d<\/span><\/p>\n

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Structure, communication, and results<\/h2>\n

Jonas had worked with other recruiting firms in the past and high on his list was one point of contact. \u201cFor me, it\u2019s about the quality of my 1:1 contact and the structure, organization, communication, and trust throughout the process.\u201d<\/span><\/p>\n

Peak\u2019s talent acquisition process relies on a<\/span> \u00a04-step sales recruiting methodology<\/span><\/a> that includes determining corporate objectives, identifying the profile of an ideal candidate, targeted headhunting to find the top candidates, and scientific assessment.<\/span><\/p>\n

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\u201cWorking with Peak, I had the advantage of one dedicated client manager who was well-structured in her approach, organized, and reliable. This made the ultimate difference in our results. When you outsource something as critical as employee recruitment, you need to ensure you have a quality process and one that you can trust. Our Peak client manager proved that every day.\u201d
\n<\/span><\/p>\n

\u2013 Jonas Berntsen, COO, MapsPeople<\/span><\/p>\n<\/blockquote>\n

Within a very fast timeline, three regional sales managers and one project manager were hired, all aligned with Jonas\u2019 criteria and the MapsPeople culture.<\/span><\/p>\n

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What\u2019s next for MapsPeople?<\/h2>\n

If you ask Jonas, MapsPeople is now well-positioned to support large U.S. deals in the works as well as global growth. \u201cIt\u2019s an exciting time for our company,\u201d he says. \u201cI believe we now have the right team to take MapsPeople to a new level this year and beyond. \u00a0We are doubling our sales estimates each year and proving our projections through the work we are doing with major brands like JP Morgan, KPMG, and Kohls, along with new product innovation.\u201d<\/span><\/p>\n

On the heels of hiring its U.S. sales team, Jonas reflects, \u201cIt was very important to build the right foundation in the U.S. \u00a0If we don\u2019t have the right people, it takes a lot more time for onboarding and results.\u201d In the coming period, MapsPeople will be hiring 20 sales, marketing, engineering, and administrative positions to support new deals in the works \u2013 and at the same time, moving some of its European team from its Aalborg and Copenhagen offices to its Austin office.<\/span><\/p>\n

As for those deals with the big brands, watch for news very soon. \u00a0For now, MapsPeople\u2019s U.S. sales team has hit the ground running through a great partnership with Peak.<\/span><\/p>\n

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Are you ready to take your talent acquisition to the next level?<\/span> Learn more about Peak\u2019s services<\/span><\/a> or<\/span> contact us today to recruit top sales talent<\/span><\/a>.<\/span><\/p>\n

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