{"id":1418,"date":"2016-08-09T08:14:44","date_gmt":"2016-08-09T12:14:44","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/maximize-sales-resume-get-job\/"},"modified":"2019-10-01T19:40:31","modified_gmt":"2019-10-01T19:40:31","slug":"maximize-sales-resume-get-job","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/maximize-sales-resume-get-job\/","title":{"rendered":"Six Seconds to Hired: How to Maximize Your Sales Resume to Get the Job"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\"><br \/>\n<img alt=\"032713-national-money-computer-business-businessman.jpg\" class=\"aligncenter wp-image-14212\" decoding=\"async\" fetchpriority=\"high\" height=\"369\" sizes=\"(max-width: 656px) 100vw, 656px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg.png?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg.png?strip=all 1200w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_032713-national-money-computer-business-businessman.jpg-300x169.png 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg-768x432.png 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_032713-national-money-computer-business-businessman.jpg-1024x576.png 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg-889x500.png 889w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg-1000x563.png 1000w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/032713-national-money-computer-business-businessman.jpg-500x281.png 500w\" width=\"656\"\/><span style=\"font-size: 14pt;\"><strong><em>It takes a mere 6 seconds for a recruiter to decide if you are qualified for a job or not. This article explains the top six ways\u00a0you can get your sales resume to the \u201cyes\u201d pile. <\/em><\/strong><\/span><\/span><span style=\"font-size: 14pt;\"><strong><em>It includes how to properly e<\/em><\/strong><strong><em>xhibit your sales numbers; how to make<\/em><\/strong><strong><em>\u00a0accolades an\u00a0asset; the importance of g<\/em><\/strong><strong><em>etting specific about your skill set; how to l<\/em><\/strong><strong><em>everage previous job titles; the necessity of h<\/em><\/strong><strong><em>ighlighting past companies; and e<\/em><\/strong><strong><em>liminating entry-level\u00a0skills and \u2018fluff\u2019.<\/em><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that Hiring Managers want standout salespeople. Because they are seeking the best of the best, their ideal candidates are usually gainfully employed and passive \u2013 not actively exploring the job market. If you are an active job seeker, you need to position yourself as someone potential employers need to connect with. While sales related occupations are projected to grow at a rate of approximately 5 percent between 2014-2018, sales jobs remain one of the most competitive and difficult positions to fill. This article will break down the latest research on what makes a sales resume stand out and reveal exactly what you need to do to position yourself as a top performer in your job search.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">On average, there are over 250 resumes received for every job\u00a0<\/span><span style=\"font-weight: 400;\">posted in corporate America.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">As we explain in<\/span><a href=\"\/sales-resources\/sales-recruiting-2-0\/\"> <span style=\"font-weight: 400;\">Sales Recruiting 2.0<\/span><\/a><span style=\"font-weight: 400;\">, Hiring Managers have gotten smarter and more methodical at screening resumes. This is because on average there are over<\/span><a href=\"https:\/\/www.eremedia.com\/ere\/why-you-cant-get-a-job-recruiting-explained-by-the-numbers\/\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">250 resumes received for every job<\/span><\/a><span style=\"font-weight: 400;\"> posted in corporate America (although this varies based on company and industry). The result is that your sales resume is one among hundreds for review\u2014not necessarily a formula for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recruiters and Hiring Managers look for specific things when screening your resume, so pay attention to how you present information. Primarily, resume reviewers will look at the these 5 data points:<\/span><\/p>\n<p><img alt=\"Stand-out-Resume_BLOG_1.png\" decoding=\"async\" src=\"https:\/\/trello-attachments.s3.amazonaws.com\/572b8f43db73e4619be2fadb\/600x400\/df9cf9457f9942fc4701f6aadf6d94a3\/Stand-out-Resume_BLOG_1.png\"\/><\/p>\n<p><span style=\"font-weight: 400;\">Your sales resume will end up in a \u201cfit\/no fit\u201d pile after being viewed for an average of six seconds, so it\u2019s exceedingly important to be strategic in how you present your work history. This is explained by research led by <\/span>The Ladders<span style=\"font-weight: 400;\">, who conducted a study that relied on \u201cgaze tracking,\u201d a perception tool used to track where eyes hover the longest and most frequently when viewing resumes. The study explains that recruiters spend 80% of their time looking at these six data points: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Current title and company<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Previous title and company<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Current position start date<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Previous position start and end dates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<\/ul>\n<h2>With this in mind, here are 6 things you should think carefully about when writing your sales resume so that it stands out among the crowd:<\/h2>\n<h3><strong>1.\u00a0Highlight Your Sales Numbers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best salespeople understand that their job is ultimately about numbers <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">from lead generation ratios and closing averages to quota achievement success rates, numbers govern how salespeople will be judged by prospective employers. With this in mind, showcase your accomplishments with precise figures and quantifiable results. Recruiters and Hiring Managers want to see these numbers quickly and clearly, so make your resume visually simple and this information easy to spot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, stating \u201creached stretch quotas for over a year\u201d is less impactful than \u201creached 110% of $50,000 quarterly quotas over five consecutive quarters.\u201d The second statement gives a clearer picture of your selling capacity and showcases your scope of deal size. The more quantifiable information you can provide that supports why you are an exceptional salesperson, the more likely you are to get a response. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding additional details to any number you provide also makes your resume standout: stating you met your monthly target doesn\u2019t contextualize how big each deal size was, what the average numbers were amongst your peers, or how many team members you were compared against. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s selling market is more competitive than it has ever been, so you need to position yourself as a\u00a0top performer who\u00a0has consistently excelled in unique selling environments. The experience that matters to prospective employers is what your selling approach is, how<\/span> <span style=\"font-weight: 400;\">you sell, and what makes people buy from you, and how your drive to be the best has positively impacted your ability to drive profitable revenue. Be specific.<\/span><\/p>\n<h3><strong>2. Make Sales Accolades Your Asset<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Highlighting accolades on your sales resume is the easiest way to demonstrate exceptional sales experience. This is because Hiring Managers know that one of the best ways to predict future productivity in employees is to look at their past productivity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prominently display any awards and accolades you have received for work done in the past, such as President\u2019s Club, Winner\u2019s Circle, Top Revenue Generator Award, and Rookie of the Year. This positions you as a candidate who is committed to excellence which will pique the interest of potential employers. Additionally, you can<\/span><a href=\"https:\/\/hbr.org\/2016\/05\/improve-your-resume-by-turning-bullet-points-into-stories\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">tell stories with your sales experience<\/span><\/a><span style=\"font-weight: 400;\"> that allow you to explain not only the \u201chow\u201d but the \u201cwhy\u201d of your work history, adding additional impact to the presentation of your skills and experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have an exceptional story about how you attained a now longstanding client that consistently generates recurring business for you, tell this story on your resume. Be concise and unexpected, and you will captivate the recruiter\u2019s attention with your ability to engage them, while showcasing your prospecting, presentation, and closing abilities. \u00a0<\/span><\/p>\n<h3><strong>3. Rely on Specificity Over Generalizations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to be specific about the industries and types of organizations you\u2019ve worked for in the past\u2014and even more important to get specific about past job titles. Hiring Managers can read through resume \u2018fluff\u2019 (the inflated, cushy version of what selling activities you\u2019re actually doing) so when you explain that you \u201cmake cold calls on a daily basis\u201d this does nothing to impress potential employers. Why? Because performing this task is a basic function of your job. Instead, if you have an exceptionally high cold-call-to-lead ratio, explain this as well as the strategies used to gain this ratio in your resume. <\/span><\/p>\n<h3><strong>4. Leverage Previous Job Titles<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial\u00a0to state <\/span><span style=\"font-weight: 400;\">job titles<\/span>\u00a0<span style=\"font-weight: 400;\">clearly, with an explanation if necessary. This is especially true given the increasingly obtuse way salespeople\u2019s job titles have come to be labelled in the workforce. Business developers, customer success agents, and account representatives each may or may not serve the same functions. Job titles alone no longer provide much context in terms of actual level of responsibility. Be specific about your accountabilities and who you directly report to or manage in order to accurately portray your position with past organizations.<\/span><\/p>\n<p><strong>Some common job titles we see on sales resumes include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Manager<\/span><\/li>\n<li style=\"font-weight: 400;\">Account Executive<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Client Relationship Manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Development Associate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consultant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Associate <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Territory Manager <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Client Advisor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is far from an exhaustive list, but it serves to demonstrates how difficult it can be to determine what the responsibilities are in your sales title for recruiters and hiring managers. <\/span><\/p>\n<h3><strong>5. Your Past Company Matters<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of your job title is underscored by the fact that the company you previously worked for matters to employers. For example, if you served as a sales representative who consistently beat their stretch targets, but did so at IBM, future employers will question whether it\u2019s your selling capabilities or IBM\u2019s well known brand that\u2019s influencing the purchasing decision. You need to be proactive and articulate exactly how you\u2019ve succeeded in leveraging a well known brand you\u2019ve represented to generate net new business. <\/span><\/p>\n<h3><strong>6. Eliminate \u201cFoundational Skills\u201d<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As important as it is to get the right information onto your resume, it\u2019s equally important to keep irrelevant or redundant information out. Known as \u201cfoundational skills,\u201d these bullet points are common basic skillsets of any employee in a sales position. They don\u2019t add anything to make you exceptional for a role. In fact, listing such abilities as \u201ctop skills\u201d may create the impression that you are a subpar candidate and do not have the aptitude of a top performer. It can work against you to list foundational skills. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is an anatomy of a terrible sales resume<\/span><span style=\"font-weight: 400;\">, and it will work in your best interest to be just as strategic about what you leave out as you are about what you put in. Be honest and specific, because<\/span><a href=\"https:\/\/theundercoverrecruiter.com\/never-lie-resume-infographic\/\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">53% of resumes contain false information<\/span><\/a>.<span style=\"font-weight: 400;\">\u00a0Hiring Managers are adept at getting to the core of the\u00a0information you provide; it\u2019s unprofessional and an unnecessary risk to falsify information about your past employment.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Companies spend 41 days trying to fill technical sales jobs<\/span><span style=\"font-weight: 400;\">, while the national average for all jobs is 33 days (Wall Street Journal, 2015). <\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">There is a challenge across all industries in filling sales roles quickly and effectively. The resume is \u00a0your very first point of contact with a potential employer, so setting yourself up as a stand out candidate is the number one thing you can do to get noticed\u2014and get hired.<\/span><\/p>\n<p> relpost-thumb-wrapper <\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both\"><\/div>\n<div style=\"clear: both\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\"><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/determine-company-culture-sales-career\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"Company-Culture-graphic-1\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2016\/08\/Company-Culture-graphic-1-150x150.png) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">Is the Company Culture Right For You? 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This article explains the top six ways\u00a0you can get your sales resume to the \u201cyes\u201d pile. It includes how to properly exhibit your sales numbers; how to make\u00a0accolades an\u00a0asset; the importance of getting specific about<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/maximize-sales-resume-get-job\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;Six Seconds to Hired: How to Maximize Your Sales Resume to Get the Job&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1418","post","type-post","status-publish","format-standard","hentry","category-sales-career"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1418"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}