{"id":1454,"date":"2022-03-29T11:47:39","date_gmt":"2022-03-29T15:47:39","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/peak-sales-secures-u-s-sales-team-for-fetch-ai\/"},"modified":"2024-01-25T19:37:54","modified_gmt":"2024-01-25T19:37:54","slug":"peak-sales-recruits-for-fetch-ai-securing-its-1st-u-s-sales-team","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/peak-sales-recruits-for-fetch-ai-securing-its-1st-u-s-sales-team\/","title":{"rendered":"Peak Sales Secures U.S. Sales Team for Fetch.ai"},"content":{"rendered":"<div class=\"et-l et-l--post\">\n<div class=\"et_builder_inner_content et_pb_gutters3\">\n<div class=\"et_pb_section et_pb_section_2 et_section_regular\">\n<div class=\"et_pb_row et_pb_row_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_video et_pb_video_0\">\n<div class=\"et_pb_video_box\"><noscript><br data-mce-bogus=\"1\"><\/noscript><noscript><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FGFDTBHTVrA?feature=oembed\" title=\"Peak Sales Recruiting &amp; Fetch.ai SUCCESS STORY\" width=\"1080\"><\/iframe><\/noscript><\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><iframe title=\"Peak Sales Recruiting &amp; Fetch.ai SUCCESS STORY\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FGFDTBHTVrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Situation<\/span><\/h2>\n<p><a href=\"https:\/\/fetch.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fetch.AI<\/span><\/a><span style=\"font-weight: 400;\"> is a newer artificial intelligence company based in the UK. The startup has developed a highly innovative way to combine today\u2019s most exciting technologies: blockchain and AI. Now that the company has developed their product, they are excited to expand into the US market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Cambridge UK-based company realized a significant growth opportunity in the United States. However, the founders realized they needed external support to recruit their first three-person sales team. They came to Peak to guide them through the recruitment process.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Building A US Based Sales Team<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/fetch.ai\/\" target=\"_blank\" rel=\"noopener\">Fetch.AI<\/a> chose Peak through a competitive bid process. The startup laid out three new specific roles they needed to recruit to achieve their growth goals in the US.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Market Researcher.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an AI company, Fetch understood the value of building on a foundation of high-quality data. The market researcher would be responsible for using business intelligence tools to identify the best leads for the sales team. Fetch did not want to rely on off-the-shelf lead lists because lead quality was vitally important.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Sales Development Representative (SDR)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SDR position at Fetch.AI is focused on prospecting, qualifying, and setting meetings with carefully selected leads. A track record of success in outbound prospecting through phone, email, and other channels was vital for the sales development representative.<\/span><\/p>\n<p><strong>Account Executive (AE).<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The account executive role was focused on delivering unique product demos and closing sales. In the first year, the Account Executive quota was to sell ten proof of concept projects to clients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Solution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Peak approach to recruiting sales professionals for Fetch\u2019s first American sales hires relied on three guiding principles.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Assessing Culture Fit.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first hires in any organization have a tremendous impact on the company\u2019s culture.\u00a0 Peak deliberately screened candidates for culture fit by extensively meeting with Fetch\u2019s US manager. Peak screened out several candidates who looked promising on paper after determining a mismatch between Fetch and candidate expectations.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Track Record of Success With Enterprise Technology Sales.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fetch\u2019s unique combination of AI and blockchain technology offers exciting possibilities. Prospects are unlikely to understand the value of the technology because it is new. The successful candidates needed experience with longer B2B technology sales cycles, often measured in months or quarters.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Testing Candidate Skills With A Mock Presentation.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interviews are valuable, yet they have limitations during the hiring process. To mitigate the risk of hiring a market researcher with insufficient technical skills, <a href=\"https:\/\/www.peaksalesrecruiting.com\/sales-recruiter\">Peak<\/a> designed a mock exercise. Short-listed candidates were asked to create a short data-based presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mock exercise asked candidates to select two US cities to pursue specific business objectives and explain their choice using data. These presentations made it easier to determine which analyst candidates had the right mix of analytical and communication skills to succeed in the role.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fetch has recruited their first US sales team to start the next chapter of its growth journey in just over three months.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Three Market Analyst Finalists.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fetch considered three finalist candidates through Peak\u2019s extensive interviewing and filtering process. The mock presentation gave Fetch crucial insights into how each person approached and used data to drive business decisions.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Exceptional Account Executive Candidate Quality.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the start of the recruitment process, Fetch planned to hire only one account executive role. However, they were so impressed by the quality of candidates Peak found they are accelerating plans to hire additional account executives.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><strong>Taking The Long View In Recruitment.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peak faced the opportunity to recommend an additional candidate to Fetch. The additional person had promising qualifications. However, Peak advised against the person due to poor culture fit. This meant less revenue for Peak. Fetch was impressed by the decision.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Who Else Wants Sales Employees?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The sales profession is highly competitive. The best candidates are approached by recruiters and companies constantly. Breaking through the noise to attract top-tier sales talent is Peak\u2019s specialty. Whether you are looking for a <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-peak-found-john-deere-a-quality-sales-people\/\"><span style=\"font-weight: 400;\">sales manager to oversee multiple offices<\/span><\/a><span style=\"font-weight: 400;\"> like John Deere, expanding into the US like Fetch, Peak Sales Recruiting can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peak Sales Recruiting has deep expertise working with B2B sales organizations, technology firms, and startups interested in growth. <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/sales-recruiter\/\"><span style=\"font-weight: 400;\">Click here to discuss your sales team needs<\/span><\/a><span style=\"font-weight: 400;\"> with Peak today<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section et_pb_section_3 et_section_regular\">\n<div class=\"et_pb_row et_pb_row_1\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Read more of our <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/\">blogs.<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_image et_pb_image_0\">\n<p><img decoding=\"async\" class=\"alignnone wp-image-6628 size-full\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-250x250@2x.png?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-150x150@2x.png?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-150x150.png?strip=all 150w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-250x250.png?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-15x15.png?strip=all 15w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500-15x15@2x.png?strip=all 30w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all&amp;w=100 100w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all&amp;w=200 200w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all&amp;w=350 350w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all&amp;w=400 400w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2022\/06\/1-PSR-500_500.png?strip=all&amp;w=450 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section et_pb_section_4 et_section_regular\">\n<div class=\"et_pb_row et_pb_row_2\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty\"><\/div>\n<\/div>\n<\/div>\n<p><!-- relpost-thumb-wrapper --><\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both;\"><\/div>\n<div style=\"clear: both;\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\">\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; 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December 27, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/7-ways-to-hit-your-year-end-target-with-ease\/\">7 Ways to Hit Your Year End Target With Ease<\/a> &#8211; December 20, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-handle-counter-offers-and-win-top-talent\/\">How to Handle Counter Offers \u2014 and Win Top Talent<\/a> &#8211; December 18, 2023<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Situation Fetch.AI is a newer artificial intelligence company based in the UK. The startup has developed a highly innovative way to combine today\u2019s most exciting technologies: blockchain and AI. Now that the company has developed their product, they are excited to expand into the US market.\u00a0 The Cambridge UK-based company realized a significant growth opportunity<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/peak-sales-recruits-for-fetch-ai-securing-its-1st-u-s-sales-team\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;Peak Sales Secures U.S. Sales Team for Fetch.ai&#8221;<\/span><\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"2024-01-25T19:37:54","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1454","post","type-post","status-publish","format-standard","hentry","category-sales-hiring-recruiting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1454"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1454\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}