{"id":1457,"date":"2018-02-08T13:28:45","date_gmt":"2018-02-08T18:28:45","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/personal-branding\/"},"modified":"2022-10-14T19:39:19","modified_gmt":"2022-10-14T19:39:19","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/personal-branding\/","title":{"rendered":"Personal Branding: The Key to Success for Salespeople on LinkedIn"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"398\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all\" alt=\"\" class=\"wp-image-6205\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1-300x199@2x.jpg?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1-300x199.jpg?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1-250x166.jpg?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1-250x166@2x.jpg?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all&amp;w=60 60w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all&amp;w=120 120w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all&amp;w=180 180w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all&amp;w=360 360w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2018\/02\/Optimized-iStock-637232624-1.jpg?strip=all&amp;w=420 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<p><img decoding=\"async\" class=\"wp-image-16172 size-full alignright\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/80-of-B2B-Leads-are-from-LinkedIn.gif?strip=all&resize=150%2C150\" alt=\"Personal Branding is important for salespeople on LinkedIn\" width=\"150\" height=\"150\" \/><span style=\"font-size: revert; color: var(--tw-prose-body); background-color: rgb(255 255 255\/var(--tw-bg-opacity));\">More than <\/span><a style=\"font-size: revert; background-color: rgb(255 255 255\/var(--tw-bg-opacity));\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2017\/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin\" target=\"_blank\" rel=\"noopener\">80%<\/a><span style=\"font-size: revert; color: var(--tw-prose-body); background-color: rgb(255 255 255\/var(--tw-bg-opacity));\"> of all B2B leads are from LinkedIn \u2013 so if you\u2019re not using LinkedIn, or not using it effectively, you\u2019re missing out big time. There\u2019s a lot of opportunity on a platform that boasts <\/span><a style=\"font-size: revert; background-color: rgb(255 255 255\/var(--tw-bg-opacity));\" href=\"https:\/\/www.statista.com\/statistics\/274050\/quarterly-numbers-of-linkedin-members\/\" target=\"_blank\" rel=\"noopener\">half a billion users<\/a><span style=\"font-size: revert; color: var(--tw-prose-body); background-color: rgb(255 255 255\/var(--tw-bg-opacity));\"> and encompasses every industry. \u00a0But if you\u2019ve only put together a basic professional profile, you won\u2019t reap any of the benefits it has to offer.<\/span><\/p>\n<p>Personal branding is key for any salesperson to really benefit from LinkedIn. We\u2019re going to show you exactly what it means to build a personal brand, and how to elevate and leverage it to drive sales.<\/p>\n<h2>Four steps to personal branding you can put into action now<\/h2>\n<h3>Step 1: Define Your Audience<\/h3>\n<p>One of the first things to address when you\u2019re building your personal brand is to understand your target audience. Once you\u2019ve identified who you intend to reach, ask yourself the following questions:<\/p>\n<ul>\n<li><strong>What are their likes and dislikes?<\/strong> Do they like long form professional articles, or short status updates with tips? Are they searching for how-to guides, or are they more interested in theoretical content? This will help you determine what type of content to create and share that will resonate with them.<\/li>\n<li><strong>Who are they engaging with?<\/strong> Are there thought leaders already dominating the space? What are they sharing? What can you learn from them?<\/li>\n<li><strong>What solutions are they looking for?<\/strong> Where do they need the most help? How can you position your solution as the right solution for them?<\/li>\n<li><strong>Is there a dominant geographical area?<\/strong> Can you target your communications to be specific to the region? Are there local events that you can tie into your communications that will resonate?<\/li>\n<\/ul>\n<h3>Step 2: Build a Killer LinkedIn Profile<\/h3>\n<p>For your personal brand to be effective, you must invest the time and effort in creating and maintaining a strong profile. When you engage with people, you want your profile to help reinforce why people should engage with you.<\/p>\n<p>Creating a robust profile is not a difficult task, it just takes some TLC. The first place you\u2019ll want to start is the prompts you\u2019ll get directly from LinkedIn. The platform will prompt you to fill out various details and let you know what you\u2019re missing.<\/p>\n<h5>Customize Your Profile<\/h5>\n<p>Don\u2019t just use the default data that LinkedIn provides. Take full advantage of the customizations it offers so you can really stand out.<\/p>\n<p><strong>Use a great profile picture<\/strong><\/p>\n<p>Dress for the <a href=\"https:\/\/www.gq.com\/story\/dress-for-the-job-you-want-office-style\" target=\"_blank\" rel=\"noopener\">job you want<\/a>, not the job you have. A headshot is usually best, but there are <a href=\"\/get-noticed-linkedin\/\">rules<\/a> that should be followed. Having a picture of you in action is a great alternative to a standard portrait.<\/p>\n<p><strong>Make sure you have a custom LinkedIn URL<\/strong><\/p>\n<p>Using your name is best for enhancing your personal brand, and it also helps with searchability online.<\/p>\n<p><strong>Write a better headline<\/strong><\/p>\n<p>Don\u2019t try to be clever, unless that\u2019s your personal brand. You\u2019ll want to state exactly what you do, and how it helps the potential reader. Here are some best practices:<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-16166\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Michael-Dodd.jpg?strip=all&resize=285%2C196\" alt=\"LinkedIn Headline example\" width=\"285\" height=\"196\" \/><\/p>\n<ul>\n<li>Don\u2019t be boring. Write something that attracts attention.<\/li>\n<li>Be confident. You don\u2019t want to seem like you\u2019re begging for business.<\/li>\n<li>State what you do. Be direct, the reader will appreciate it.<\/li>\n<li>Who are your solutions for? Work that into your headline.<\/li>\n<li>State how you\u2019ll make their life better.<\/li>\n<\/ul>\n<p>A great example comes from <a href=\"https:\/\/www.linkedin.com\/in\/doddecahedron\/\" target=\"_blank\" rel=\"noopener\">Michael Dodd<\/a>. He\u2019s direct, you understand what he does, who he works for, and what solutions he can provide.<\/p>\n<p><strong>Make your summary work for you<\/strong>.<\/p>\n<p>Don\u2019t waste the space of your <a href=\"https:\/\/blog.mailshake.com\/linkedin-summary-sales-examples\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Summary Section<\/a>. Here\u2019s your chance to grab attention and explain why people should do business with you. Make a convincing case. Here\u2019s a great example from Sales Leadership Consultant, <a href=\"https:\/\/www.linkedin.com\/in\/jeffbuskey\/\" target=\"_blank\" rel=\"noopener\">Jeffrey Buskey:<\/a><u><\/u><\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-16170\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Jeffrey-Buskey-3-1.jpg?strip=all&resize=320%2C524\" alt=\"LinkedIn Summary Example\" width=\"320\" height=\"524\" \/><\/p>\n<p><strong>Add pictures and video<\/strong>.<\/p>\n<p>Most people don\u2019t do this, so it\u2019s an area where you can really stand out. A video is not only more enticing, it generates <a href=\"https:\/\/www.responsiveinboundmarketing.com\/blog\/video-marketing-statistics-for-2016\" target=\"_blank\" rel=\"noopener\">1,200% more shares<\/a> than text and images combined. You can show people exactly what you\u2019re about, and it\u2019s more personal.<\/p>\n<h5>Show Off Your Accomplishments<\/h5>\n<p>Showing off what you\u2019ve achieved is a great way to build credibility. You\u2019ll want to showcase your overall sales performance, where you ranked on your team, President\u2019s Club awards, territory growth, marquee clients you\u2019ve worked with, etc. Your brand must be centered around how you\u2019re an expert in a certain field, which is why people should work with you. Show off the qualifications that make you that expert, and tell the story of how you\u2019ve achieved success.<\/p>\n<h3>Step 3: Build Trust and Credibility<\/h3>\n<p>Trust is a key component to any sale. As a successful salesperson, you know how hard it is to earn trust from a potential client. Best-selling author Neil Rackham conducted a <a href=\"https:\/\/trustedadvisor.com\/trustmatters\/neil-rackham-on-trust-in-professional-selling-trust-quotes-5\" target=\"_blank\" rel=\"noopener\">study<\/a> where he interviewed 50 customers who had turned Xerox down because of price. It turned out that in 64% of cases, price was not the primary factor. Buyers didn\u2019t trust the salesperson or were afraid of becoming too dependent on a sole supplier.<\/p>\n<p>Your personal brand and reputation can make or break the first impression you make on your prospective customers.<\/p>\n<h5>Build your Reputation<\/h5>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16173 size-full\" style=\"background-color: transparent; color: #333333; float: left; font-family: Georgia,&amp;quot; times new roman&amp;quot;,&amp;quot;bitstream charter&amp;quot;,times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; height: 150px; letter-spacing: normal; max-width: 1088.18px; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 8px 16px 8px 0px;\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/Personal-brand-and-reputation.gif?strip=all&resize=150%2C150\" alt=\"Personal Branding has a big impact on first impressions\" width=\"150\" height=\"150\" \/>Don\u2019t be shy about asking people to say a few nice words about you. The most sure-fire way to have people trust you, is by seeing that their friends already trust you. Most of the time people are happy to write a few words for you, if you do the same for them.<\/p>\n<p>LinkedIn makes getting recommendations easy as it\u2019s built right into the platform. It may seem obvious, but target recommendations from key players in your industry. Top executives and those who already have credibility and a great personal brand. Don\u2019t be afraid to aim high! The results just might surprise you and give your brand a quick boost.<\/p>\n<p>Here\u2019s a few <a href=\"https:\/\/www.thebalance.com\/requesting-linkedin-recommendations-2072016\" target=\"_blank\" rel=\"noopener\">tips<\/a> you can use to ask for a recommendation:<\/p>\n<ul>\n<li>Send a personalized email<\/li>\n<li>Write a recommendation for someone first<\/li>\n<li>Contact people you know well<\/li>\n<li>Provide content suggestions in advance<\/li>\n<\/ul>\n<h5>Build by Sharing<\/h5>\n<p>Put yourself out there! Sharing information is the easiest way to say \u201cHey, I\u2019m an expert in this field, and here\u2019s what you need to know about it today.\u201d<\/p>\n<p>Think about the people you follow. Leaders in their field are constantly sharing quality information. It\u2019s a very simple way to show that you know what you\u2019re talking about. If you want to be a leader, you need to be the person people follow for breaking news in your field, and trusted articles they can use.<\/p>\n<p>Writing articles and posting video are two of the easiest ways to share things on LinkedIn. You can also share articles others have written, recommend industry people to your audience, and generally just share things you\u2019re interested in reading and viewing.<\/p>\n<p>Here\u2019s a few examples of sales leaders who do this well:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/colleenfrancis\/\" target=\"_blank\" rel=\"noopener\">Colleen Francis<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/officialg\/\" target=\"_blank\" rel=\"noopener\">Gaetano DiNardi<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/mikeweinberg2013\/\" target=\"_blank\" rel=\"noopener\">Mike Weinberg<\/a><\/li>\n<\/ul>\n<h5>Build by Engaging<\/h5>\n<p>LinkedIn at its heart is a social platform. Get involved in conversations, comment on articles, share things that you find useful, and ask questions of other creators. You need to be reachable and engaged with your audience.<\/p>\n<p>Being a part of this community will position your brand in your field. It\u2019s how you\u2019ll make connections, get leads, build trust, and build a portfolio that showcases your brand to your targeted audience.\u00a0That\u2019s what personal branding is all about.<\/p>\n<h3>Step 4: Grow Your Following<\/h3>\n<p>Now that you have a solid LinkedIn profile, it\u2019s time to think about how you can grow your audience. Each follower is a potential client, so the wider your reach, the more potential followers and clients you can expect.<\/p>\n<p>Building an audience involves ongoing work with a clear focus in mind. If you\u2019re an expert in your niche, keep your focus on that topic. You may be interested in multiple subjects, but you\u2019ll need to keep focus to build your brand for people to find you, follow you, and continue to subscribe to what you\u2019re sharing. You don\u2019t want to be a jack of all trades, master of none.<\/p>\n<p>There are a few things you should always be doing to grow your following and target new opportunities.<\/p>\n<h5>Always be Learning<\/h5>\n<p>If you want to know what great personal branding looks like, you\u2019ll want to follow the people that do it well. By following and connecting with key players on LinkedIn you\u2019ll learn from them, and apply the lessons to your own brand.<\/p>\n<h5>Always be Optimizing<\/h5>\n<p>Anytime you attend a conference, gain a new skill, achieve a new award, or generally build on your brand, you\u2019ll want to be optimizing your message to show you fully understand and are involved in your industry. Being on the cutting edge will help you with your brand and keep you at the forefront of the field.<\/p>\n<p>You\u2019ll learn a lot about what\u2019s working and what isn\u2019t with your brand. What articles people like, what content they\u2019re sharing, what questions they\u2019re asking, and what the demographic is. This information will change overtime, and you\u2019ll want to keep optimizing your profile, website, and social feeds to reflect this.<\/p>\n<p>As LinkedIn changes, you\u2019ll want to change too. Take advantage of new tools, implement new best practices, and generally stay on top of things for best results.<\/p>\n<h5>Always be Connecting<\/h5>\n<p>Think twice about turning down a connection, or an opportunity to connect on social media. Even if someone doesn\u2019t need what you\u2019re selling right now, you never know when they\u2019ll need it down the road.<\/p>\n<p>You\u2019ll also want to try to connect with the audience of those that have personal brands similar to yours. Their audience is your audience. That doesn\u2019t mean taking over their channel and saying \u201cHey, follow me too!\u201d It means engaging with that audience in conversation, posting positive comments on things that leader is sharing, joining forums they\u2019re involved in, and generally engaging wherever you can.<\/p>\n<p>Building a personal brand is not an easy task, but nothing worthwhile ever is. If you\u2019re still skeptical about the power of personal branding, this video by <a href=\"https:\/\/www.linkedin.com\/in\/brettrcohen\/\" target=\"_blank\" rel=\"noopener\">Brett Cohen<\/a> is an excellent example of the impact it can have on people\u2019s perceptions. Brett ran an interesting test to see if he could get people to believe he was a celebrity, simply by acting like one \u2013 and the results are astonishing.<\/p>\n<p><iframe src=\"about:blank\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-src=\"https:\/\/www.youtube.com\/embed\/XYU1a0lTTTw\" data-rocket-lazyload=\"fitvidscompatible\"><\/iframe><noscript><iframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XYU1a0lTTTw\" width=\"560\"><\/iframe><\/p>\n<p>Now you\u2019ve seen the impact that personal branding can have. Here are a few more resources you\u2019ll want to check out when you\u2019re ready to dive in:<\/p>\n<ul>\n<li>10 <a href=\"https:\/\/www.entrepreneur.com\/article\/287823\" rel=\"noopener\" target=\"_blank\">Personal Branding Experts to<\/a> Follow This Year<\/li>\n<li>The <a data-magnific_type=\"video\" data-rel=\"lightbox-video-0\" href=\"https:\/\/www.youtube.com\/watch?v=cKeolScvBdI\" rel=\"noopener\" target=\"_blank\">Salesman Podcast<\/a>. \u201cWhy Personal Brand = Money\u201d<\/li>\n<li>The <a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand\/\" rel=\"noopener\" target=\"_blank\">Complete Guide to Building your Personal Brand<\/a><\/li>\n<\/ul>\n<p> relpost-thumb-wrapper <\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both\"><\/div>\n<div style=\"clear: both\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\"><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-reps-free-time\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"How Top Salespeople Spend Their Free Time VIDEO\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-06-at-3.31.41-PM-150x150.png) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">How the Best Sales Reps Spend Their Free Time [Video]<\/div>\n<\/div>\n<p><\/a><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/promoted-sales-manager-tips\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-hidden=\"true\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2016\/08\/Optimized-iStock_71438907_MEDIUM-150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">How to Get Promoted to Sales Manager: 20 Tips from the Experts<\/div>\n<\/div>\n<p><\/a><a class=\"relpost-block-single\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/best-industries-sales-jobs\/\"><\/p>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div aria-label=\"Top industries for sales jobs\" class=\"relpost-block-single-image\" role=\"img\" style=\"background: transparent url(https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2018\/03\/Sales-jobs-150x150.jpg) no-repeat scroll 0% 0%; width: 150px; height: 150px;\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif;;  font-size: 15px;  color: #6eba57;\">Top Industries for Sales Jobs in 2018<\/div>\n<\/div>\n<p><\/a><\/div>\n<p><!-- close relpost-block-container --><\/p>\n<div style=\"clear: both\"><\/div>\n<\/div>\n<p><!-- close filter class --><\/div>\n<p> close relpost-thumb-wrapper <\/p>\n<div class=\"abh_box abh_box_down abh_box_business\">\n<ul class=\"abh_tabs\">\n<li class=\"abh_about abh_active\"><a href=\"#abh_about\">About<\/a><\/li>\n<li class=\"abh_posts\"><a href=\"#abh_posts\">Latest Posts<\/a><\/li>\n<\/ul>\n<div class=\"abh_tab_content\">\n<section class=\"vcard abh_about_tab abh_tab\" style=\"display:block\">\n<div class=\"abh_image\"><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s80ampdmmamprg.jpg?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s160ampdmmamprg.jpg 2x\" width=\"80\"\/><\/div>\n<div class=\"abh_social\"> <\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><\/div>\n<div class=\"description note abh_description\"><\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s80ampdmmamprg.jpg?strip=all\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/01\/1_ccd08f1de76ba2f1cf820b18e69dc158s160ampdmmamprg.jpg 2x\" width=\"80\"\/><\/div>\n<div class=\"abh_social\"> <\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-follow-up-statistics\/\">31 Must-Know Sales Follow-Up Statistics for 2024 Success<\/a><span> &#8211; December 21, 2023<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/7-success-characteristics-that-define-top-performers\/\">7 Success Characteristics That Define Top Performers<\/a><span> &#8211; December 19, 2023<\/span> <\/li>\n<li> <a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/5-reasons-your-top-employees-quit-stop-doing-this-to-stop-them-leaving\/\">5 Reasons Your Top Employees Quit (Stop Doing This to Stop Them Leaving)<\/a><span> &#8211; December 14, 2023<\/span> <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<p><span class=\"et_social_bottom_trigger\"><\/span><\/p><\/noscript><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 80% of all B2B leads are from LinkedIn \u2013 so if you\u2019re not using LinkedIn, or not using it effectively, you\u2019re missing out big time. There\u2019s a lot of opportunity on a platform that boasts half a billion users and encompasses every industry. \u00a0But if you\u2019ve only put together a basic professional profile,<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/personal-branding\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;Personal Branding: The Key to Success for Salespeople on LinkedIn&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"2024-01-25T19:39:19","cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","hentry","category-sales-career"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1457"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1457"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1457\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}