{"id":1578,"date":"2012-06-21T09:57:30","date_gmt":"2012-06-21T09:57:30","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/sales-vs-order-taking\/"},"modified":"2023-03-08T19:44:00","modified_gmt":"2023-03-08T19:44:00","slug":"sales-vs-order-taking","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-vs-order-taking\/","title":{"rendered":"When Recruiting for Sales People, Know How to Separate Salespeople Vs. Order Takers"},"content":{"rendered":"

Are your best producers sales people or order takers? Which one do you need and\u00a0can you tell the difference? Would you call the person at the coffee shop a sales\u00a0person or an order taker? They manage a business exchange between customers\u00a0and the store (sales), and yet they primarily take orders. Is the clerk who up sells\u00a0a sales person, or still an order taker? This type of sales confusion can make it\u00a0difficult to seek and hire the appropriate sales professional. It\u2019s often challenging\u00a0for an employer to differentiate the roles, and also challenging for reps to properly\u00a0label themselves. Know what you need \u2013 sales vs order taking, (and what you\u2019re getting), before you hire.<\/p>\n

Order Taker<\/strong>
\nThe order taker waits for contact from the buyer and the buyer dictates the sale.\u00a0They respond to RFP\u2019s and react to requests. The order taker is controlled by the\u00a0customer, and sells in the now. He is adept at describing product features and how\u00a0the purchase can benefit the buyer. They are advocates for the customer and what\u00a0the customer demands. The order taker doesn\u2019t actually have to sell; instead they\u00a0survive on \u201clow hanging fruit.\u201d Their goal is to close the deal and move on to the\u00a0next call. Marketing a well-known brand in a healthy economy can result in a large\u00a0income for the order taker.<\/p>\n

Salesperson<\/strong>
\nA salesperson hunts for prospects. He is focused on his customers needs and\u00a0develops a relationship. The customer is engaged in the sales process and the rep\u00a0influences the buy. A salesperson has a sales strategy, often selling 6 -12 months in\u00a0advance. He plans for the future of the customer and the company, looking beyond the here and now. Low-hanging fruit is not perceived as the main course, but rather\u00a0sales \u201cgravy\u201d. It\u2019s appreciated as an easy win, not a sustainable way to make goal.\u00a0The salesperson is constantly prospecting, and a top performer will earn a large\u00a0income in any economy.<\/p>\n

Know the difference between an order taker and an order maker. Determine\u00a0the type of calls and leads you are receiving before you decide on which type of\u00a0professional to hire. Many order takers pose as salespeople, so make sure you have
\na thorough vetting process. A good salesperson can change the course of your\u00a0business while an order taker chooses the path of least resistance. There is a place\u00a0and a role for both professions in the sales field, but hiring the wrong talent can
\nprove disappointing and costly.<\/p>\n

\u00a0<\/p>\n

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