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Selling in a startup or a small company is a lot different than selling in an established company. On the pro side, selling in a startup means less red tape so reps can be more opportunistic and aggressive on pricing. On the con side, reps have to sell without an established brand, references or much marketing support. As a result, reps who can consistently sell in a startup are rare, even if they can sell in a startup in a new industry.<\/p>\n
Every dollar counts in an early stage company, so when you are hiring reps be on the lookout for several different types of reps we commonly see in startups:<\/p>\n
\u00a01. Mr. or Ms. Pedigree<\/strong> \u2013 these types come from large well known companies and can name drop like it\u2019s a science, but they can\u2019t work the phones to find business, nor create a proposal to save their lives. I hired one of these in my first start-up and he spent half his time asking people basic questions like how does the fax machine works. Drives you batty after only a few days.<\/p>\n \u00a02. Mr. or Ms Product Sheet<\/strong> \u2013 these types are used to transactional sales where the client knows what they want, but they\u2019ll be in trouble when customers want to discuss solutions tailored to their business. These types often get hired in startups because of their track record, but flounder because customers need much more than sales literature to become comfortable with doing business with a startup. Customers want to know the company knows what its doing and that starts with the rep haveing domain knowledge.<\/p>\n \u00a03. Mr. or Ms. Relationship<\/strong> \u2013 these types are great ambassadors. They meet people on the phone, at business events and even at family gatherings, but don\u2019t expect them to close anything \u2013 they can\u2019t. I have worked with these types \u2013 they bring in tons of leads, many of them unqualified. This can work if they are paired with a closer, but for a lot of companies carrying the extra weight is a luxury they can\u2019t afford.<\/p>\n \u00a04. Mr. or Ms. Process<\/strong> \u2013 these types understand that companies need process and tools to create repeatable sales and to scale, but they\u2019ll spend all their time setting up for activity that never happens. These ones are momentum killers at the start, but can be useful in the growth stage when you need to make sure sales are organized.<\/p>\n 5. Mr. or Ms. Get it Done<\/strong> \u2013 these types don\u2019t need much handholding. They figure out what the company has to offer, who wants it, what resources they have available to them and they don\u2019t ask permission, they just get going. They are very useful at the start before structure is required.<\/p>\n Know which ones you are hiring.<\/p>\n To see more sales types found in startups, see this great article by Mark Suster \u2013 Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups<\/a><\/p>\n To your success!<\/p>\n relpost-thumb-wrapper<\/p>\n <\/p>\n <\/p>\n <\/p>\n<\/div>\n close relpost-thumb-wrapper<\/p>\n<\/p>\n\nRelated posts<\/h3>\n
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