{"id":1692,"date":"2023-11-17T14:57:40","date_gmt":"2023-11-17T19:57:40","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/12-repeatable-steps-to-winning-sales-and-growing-your-sales-success-peak-sales-recruiting\/"},"modified":"2025-02-05T16:17:04","modified_gmt":"2025-02-05T21:17:04","slug":"winning-sales","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/winning-sales\/","title":{"rendered":"12 Repeatable Steps to Winning Sales and Growing Your Sales Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Top sales leaders know there\u2019s a difference between achieving one sales win and winning sales over time. The first can be a matter of making enough offers and, by chance, closing a deal. The second is always a matter of strategy, commitment to a winning sales process, and investing in continual improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The twelve steps to winning sales you\u2019ll find in this blog are a repeatable process we have gathered and refined from our work with thousands of companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a seasoned sales pro looking to up your game or a budding salesperson eager to master the art of persuasion, this roadmap is for you.\u00a0<\/span><\/p>\n<h2><b>12 Steps to Winning Sales<\/b><\/h2>\n<h3><i><span style=\"font-weight: 400;\">Step 1: Set and Monitor Goals In Your Sales Pipeline<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking your sales conversion rate alone won\u2019t motivate you to build a winning sales record. Before you start selling, set clear and tangible goals for yourself at various stages in your sales pipeline. Set goals and track metrics like how many calls you make daily, how many demos you give per week, and how many contracts you propose monthly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easier it is to see that you\u2019re making progress, the more likely you will feel inspired to continue.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 2: Know Your Competitors<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Equip yourself with thorough industry knowledge to maintain a competitive edge. Go beyond knowing that your competitors sell a similar product and learn how they are marketing, what selling techniques they use, how accessible their sales team is, and how they deliver their services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Observing your competitors can help you create a pool of potential leads and inspire you to fill in the gaps in your competitors\u2019 offerings.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 3: Set and Monitor Goals In Your Sales Pipeline<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking your sales conversion rate alone won\u2019t motivate you to build a winning sales record. Before you start selling, set clear and tangible goals for yourself at various stages in your sales pipeline. Set goals and track metrics like how many calls you make daily, how many demos you give per week, and how many contracts you propose monthly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easier it is to see that you\u2019re making progress, the more likely you will feel inspired to continue.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 4: Study The Solution You\u2019re Selling<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Intimate knowledge of the solution you\u2019re selling, whether it is a product or service, can become your sales superpower. <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/onboarding-sales-reps\/\"><span style=\"font-weight: 400;\">Study your product extensively<\/span><\/a><span style=\"font-weight: 400;\"> so that you can answer any question a prospect may have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few key things to study about your solution are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The core benefits it provides to your prospects. <\/b><span style=\"font-weight: 400;\">To avoid over-selling your company or the solution features, stay focused on the results your customers can get by using your product or service.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How it compares to competitors\u2019 solutions. <\/b><span style=\"font-weight: 400;\">Your solution likely has advantages and disadvantages. Know how to position your strengths to outweigh your weaknesses and make your solution the better choice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The flaws of your solution<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Ignoring the flaws of your solution is a mistake. Inevitably, a prospect will point them out or ask about them. Be prepared to offer clear and compelling information about your flaws. Consider how you can positively frame them while remaining honest about your solution\u2019s limitations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The features of your solution.<\/b><span style=\"font-weight: 400;\"> This is crucial for demos and deeper product discussions with prospects. Keep in mind that you don\u2019t want to lead with features, though. Prospects will be more impressed with what your offer can do for them than what your offer is.<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">Step 5: Show You Care About Your Customer\u00a0<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">When you pay attention to your prospect, you can understand them better and build a strong customer relationship. Ask questions, get to know your prospect\u2019s needs, and don\u2019t interrupt them when they\u2019re speaking. Seek clarity and always affirm what your prospect is sharing with you. Pay attention to cues that signal discomfort in the process, as you never want your prospect to feel pressured into sharing with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim to make your prospect feel heard by deeply listening and reflecting back to them the problem they are trying to solve until you understand their needs and challenges better than they do. Remember to focus on what makes each customer unique; don\u2019t feed them a generic script.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 6: Be Prepared to Overcome Common Objections and Obstacles<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Overcoming objections should never be about forcing customers into a purchase they don\u2019t want to make. Instead, overcoming objections should be an extension of step 5 in our winning sales process \u2014 caring about your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most objections you\u2019ll encounter in your sales cycle are questions disguised as negative statements about your product, excuses that put off decision-making, or reasons the prospect can\u2019t buy at all or buy right now. As long as you\u2019ve determined that the prospect is a qualified fit for your product or service, skillfully answering these objections should result in increased trust and, of course, a closed sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to think through the objections you commonly hear and build a stockpile of proven responses to sell more efficiently.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 7: Keep Your Promises for Long-Term Sales Success<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">A common mistake of inexperienced salespeople is making promises to close a sale but then being unable to follow through. While this can create a sales win in the moment, it won\u2019t lead to winning sales over time. Broken promises erode customer confidence and lead to a damaged brand reputation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best strategy for keeping promises is to underpromise so you can easily over-deliver. For instance, if you promise a customer five-day delivery but deliver in two days, they\u2019ll be pleasantly surprised and delighted. If delivery takes five days, they\u2019ll still be perfectly happy with your service because you\u2019ve set and met their expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know your limits and work within them.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 8: Ask For Referrals\u00a0<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Even with heaps of technology, cutting-edge marketing strategies, and <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/cold-calling-statistics\/\"><span style=\"font-weight: 400;\">the best cold calls you can possibly imagine<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 nothing creates sales wins like a referral. Prospects will be much more engaged in the sales process if they come to you through a recommendation made by a trusted contact in their network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, it is imperative that you ask for referrals after every positive sales interaction. Positive sales interactions may or may not end in sale, but they all end in a favorable relationship being established between the salesperson and the prospect. Referrals might come from within another division of a prospect\u2019s company or from their external network, and it can be helpful to remind your prospect of these various referral sources when you ask for them.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 9: Ask For Feedback on Your Sales Performance<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of each sale, have prepared questions you can ask your customers to evoke feedback. People respond best to direct questions rooted in curiosity \u2014 i.e., when there\u2019s no \u2018right\u2019 answer or adverse consequences to their response. Depending on the client and your current goals, you could ask about your initial outreach, demo, or final sales proposal. Gathering <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-train-sales-team\/\"><span style=\"font-weight: 400;\">honest feedback<\/span><\/a><span style=\"font-weight: 400;\"> is one of the best ways to refine your understanding of your target market, product, and sales strengths.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive feedback will reinforce your sales skills, while negative feedback will shed light on where you can improve \u2014 any good sales representative welcomes both.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 10: Improve Your Next Sale<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Richard Branson said, \u201cFailure is only the end if you decide to stop.\u201d This is certainly true in sales. Review each sale \u2014 whether it was a win or a loss. Notice where in the sales process you could have been more prepared, proactive, and present with your prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check back in with the goals you set for yourself in step three. Which goals were you able to achieve? Which goals were challenging to meet?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you collect data from each sale, make notes on your goals so you can adjust them to represent realistic achievements that challenge you enough to keep you motivated yet aren\u2019t so out of reach that every sale feels like a failure. Take what you\u2019ve learned and apply it to your next sale.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 11: Know Your Customer Before Making Contact<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Your ideal customer will usually have a social presence. Spend some time getting to know their online profile before making a call or sending an outreach email. Knowing your prospect beyond their name and title will allow you to have more personalized engagements.\u00a0<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Step 12: Expand Your Sales Network<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Having a large network of sales professionals can help you win more sales and create meaningful relationships. Having a large network increases your exposure to the market. Whether you\u2019re looking for prospects or to connect with expertise on a certain topic, individuals in your sales network will be able to help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having the right sales representatives on your team ensures that your company and customers get the dedication they deserve. We\u2019re here to help you on your journey toward sales success so you can win more sales with top industry talent. <\/span><a href=\"https:\/\/www.peaksalesrecruiting.com\/sales-recruiter\/\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> to discuss your hiring needs.\u00a0<\/span><\/p>\n<p><img \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-5906\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1-300x169.jpg?strip=all\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1-300x169.jpg?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1-250x141.jpg?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all 1024w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1-300x169@2x.jpg?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1-250x141@2x.jpg?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all&amp;w=102 102w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all&amp;w=409 409w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all&amp;w=716 716w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all&amp;w=819 819w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2023\/11\/winning-sales-1024x576-1.jpg?strip=all&amp;w=921 921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both;\"><\/div>\n<div style=\"clear: both;\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\">\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2023\/12\/recruiter-in-job-search-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"shaking hands with recruiter\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">10 Recruiter Skills You Can Leverage in Your Job Search<\/div>\n<\/div>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2016\/08\/Optimized-Interview_questions_Customer_support-150x150.jpg') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"sales interview\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">Preparing for Your Next Sales Interview? 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Here Are 10 Reasons Why<\/div>\n<\/div>\n<\/div>\n<p><!-- close relpost-block-container --><\/p>\n<div style=\"clear: both;\"><\/div>\n<\/div>\n<p><!-- close filter class --><\/p>\n<\/div>\n<p>close relpost-thumb-wrapper<\/p>\n<div class=\"abh_box abh_box_down abh_box_business\">\n<ul class=\"abh_tabs\">\n<li class=\"abh_about abh_active\"><a href=\"#abh_about\">About<\/a><\/li>\n<li class=\"abh_posts\"><a href=\"#abh_posts\">Latest Posts<\/a><\/li>\n<\/ul>\n<div class=\"abh_tab_content\">\n<section class=\"vcard abh_about_tab abh_tab\" style=\"display: block;\">\n<div class=\"abh_image\"><a class=\"url\" title=\"Eliot Burdett\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\"><img \/><\/a><\/div>\n<div class=\"abh_social\"><\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><\/div>\n<div class=\"description note abh_description\"><\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><a class=\"url\" title=\"Eliot Burdett\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\"><img \/><\/a><\/div>\n<div class=\"abh_social\"><\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/ebebbtcorp-com\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-follow-up-statistics\/\">31 Must-Know Sales Follow-Up Statistics for 2024 Success<\/a> &#8211; December 21, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/7-success-characteristics-that-define-top-performers\/\">7 Success Characteristics That Define Top Performers<\/a> &#8211; December 19, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/5-reasons-your-top-employees-quit-stop-doing-this-to-stop-them-leaving\/\">5 Reasons Your Top Employees Quit (Stop Doing This to Stop Them Leaving)<\/a> &#8211; December 14, 2023<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Top sales leaders know there\u2019s a difference between achieving one sales win and winning sales over time. The first can be a matter of making enough offers and, by chance, closing a deal. The second is always a matter of strategy, commitment to a winning sales process, and investing in continual improvement.\u00a0 The twelve steps<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/winning-sales\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;12 Repeatable Steps to Winning Sales and Growing Your Sales Success&#8221;<\/span><\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","hentry","category-sales-career"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1692"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=1692"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/1692\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}