{"id":7293,"date":"2018-09-14T14:29:42","date_gmt":"2018-09-14T14:29:42","guid":{"rendered":"https:\/\/www.peaksalesrecruiting.comblog\/common-traits-of-top-organizations-peak-sales-recruits\/"},"modified":"2023-03-08T14:29:42","modified_gmt":"2023-03-08T14:29:42","slug":"traits-top-organizations","status":"publish","type":"post","link":"https:\/\/www.peaksalesrecruiting.com\/blog\/traits-top-organizations\/","title":{"rendered":"Common Traits and Characteristics &#8211; Top Performing Sales Organizations"},"content":{"rendered":"<picture class=\"aligncenter wp-image-17017 size-full\"><source srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20400'%3E%3C\/svg%3E\" type=\"image\/webp\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" data-srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp 600w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_clones-300x200.png.webp 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones-500x333.png.webp 500w\" \/><\/picture>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7307 size-full\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png-300x200@2x.webp?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png-300x200.webp?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png-250x167.webp?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png-250x167@2x.webp?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all&amp;w=60 60w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all&amp;w=120 120w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all&amp;w=180 180w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all&amp;w=360 360w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all&amp;w=420 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<picture class=\"aligncenter wp-image-17017 size-full\"> <\/picture><noscript><picture class=\"aligncenter wp-image-17017 size-full\" decoding=\"async\" fetchpriority=\"high\"><source sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png.webp?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_clones-300x200.png.webp?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones-500x333.png.webp?strip=all 500w\" type=\"image\/webp\"\/><img alt=\"group crowd set apart distinct elite special\" decoding=\"async\" fetchpriority=\"high\" height=\"400\" sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones.png?strip=all 600w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_clones-300x200.png 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/clones-500x333.png 500w\" width=\"600\"\/>\n<\/picture>\n<\/noscript><\/p>\n<p>Data-driven success proves itself time and time again. In an age characterized by disruption and restless competitive threats, gut instinct is a dangerous basis to make decisions on. Now is the time for sales leaders to examine the scientific metrics of a high-performing sales force.<\/p>\n<p>Based on the latest research and hard-earned experience, here are seven characteristics that differentiate highest performing sales teams from the average ones.<\/p>\n<h3>1. The best sales organizations hunt on the farm.<\/h3>\n<p>It is\u00a0<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noopener\">five to twenty-five<\/a> times more expensive to gain a new client than retain an existing one. That\u2019s why top sales organizations invest in existing accounts. They maximize account potential by selling to existing clients. This is also referred to as hunting on the farm.<picture class=\"alignright wp-image-16831 size-full\"><source srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20150%20150'%3E%3C\/svg%3E\" type=\"image\/webp\" data-srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png.webp\" \/><\/picture><noscript><picture class=\"alignright wp-image-16831 size-full\" decoding=\"async\"><source srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png.webp?strip=all\" type=\"image\/webp\"\/><img alt=\"cost 5 10 15 20 25 five ten fifteen twenty twenty-five times more expensive new existing client\" decoding=\"async\" height=\"150\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png?strip=all&resize=150%2C150\" width=\"150\"\/>\n<\/picture>\n<\/noscript><\/p>\n<p>To encourage this focus, top sales organizations adjust compensation plans<img decoding=\"async\" class=\"size-full wp-image-7309 alignright\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png.webp?strip=all\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png.webp?strip=all 150w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png-15x15.webp?strip=all 15w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png-15x15@2x.webp?strip=all 30w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1-2.png.webp?strip=all&amp;w=90 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/> accordingly. They use comp to motivate their teams to build meaningful relationships with key account stakeholders.<\/p>\n<p>Additionally, the best leaders coach their teams to \u201c<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/three-ways-you-can-sell-more-to-existing-accounts\" target=\"_blank\" rel=\"noopener\">go micro\u201d<\/a>.<\/p>\n<p>Going micro means:<\/p>\n<ul>\n<li>learning the micro markets within a territory,<\/li>\n<li>knowing where their clients are adding capacity, and<\/li>\n<li>where there are opportunities for future expansion.<\/li>\n<\/ul>\n<p>In top performing sales organizations, reps know which products each account uses. They learn the details of each client. They anticipate potential problems by suggesting useful products that fix or prevent the difficulties that their clients face.<\/p>\n<h3>2. Top performing sales organization sell the way their customers want to buy.<\/h3>\n<p>Because customer loyalty has dropped <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/for-customer-loyalty-only-the-best-will-do\" target=\"_blank\" rel=\"noopener\">20%<\/a>, top sales organizations can\u2019t use only one sales methodology. They must be flexible. And that flexibility\u00a0makes customers\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/for-customer-loyalty-only-the-best-will-do\" target=\"_blank\" rel=\"noopener\">30-50%<\/a>\u00a0more likely to become enthusiastic promoters and repeat customers.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7279 alignleft\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2.png?strip=all\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2.png?strip=all 150w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2-15x15.png?strip=all 15w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2-15x15@2x.png?strip=all 30w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2.png?strip=all&amp;w=90 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\n<noscript><picture class=\"alignleft wp-image-16832 size-full\" decoding=\"async\"><source srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2.png.webp?strip=all\" type=\"image\/webp\"\/><img alt=\"40 percent % customer customers persuade pesuasion decide decision\" decoding=\"async\" height=\"150\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/2.png?strip=all&resize=150%2C150\" width=\"150\"\/>\n<\/picture>\n<\/noscript><\/p>\n<ul>\n<li>When the buyer is comfortable with conflict,\u00a0<a href=\"https:\/\/hbr.org\/2017\/06\/6-reasons-salespeople-win-or-lose-a-sale\" target=\"_blank\" rel=\"noopener\">64%<\/a>\u00a0prefer sellers to challenge their thinking. Top reps alert their clients to the\u00a0<a href=\"https:\/\/hbr.org\/2012\/07\/stimulate-your-customers-lizar\" target=\"_blank\" rel=\"noopener\">dangers of the status quo.<\/a><\/li>\n<li>They don\u2019t ask <a href=\"https:\/\/hbr.org\/2017\/03\/sales-reps-stop-asking-leading-questions\" target=\"_blank\" rel=\"noopener\">leading questions<\/a>\u00a0but instead engage in consultative interactions with the clients.<\/li>\n<li>They also engage in solution selling. This allows them to target a client\u2019s pain points and offer an appropriate remedy.<\/li>\n<\/ul>\n<p>In addition, they capitalize on\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/cracking-the-digital-shopper-genome\" target=\"_blank\" rel=\"noopener\">ease of purchase<\/a>. They include the right people at the right time. Reps are encouraged to work cross-functionally to maximize the channels through which customers\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/from-touchpoints-to-journeys-seeing-the-world-as-customers-do\" target=\"_blank\" rel=\"noopener\">interact<\/a>\u00a0with the brand. Reps in high performing sales organizations create a <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/digitizing-the-consumer-decision-journey\" target=\"_blank\" rel=\"noopener\">frictionless<\/a> journey from the initial consideration to the moment of purchase.<\/p>\n<h3>3. In top performing sales organization, reps expertly manage their pipelines.<\/h3>\n<p>High performing sales organizations train their reps to manage their own pipelines. They hold them accountable for quantifiable, binary results. When the time comes for feedback and quarterly reviews, reps are measured based on their quota.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7280 size-full\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all\" alt=\"\" width=\"1200\" height=\"458\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all 1200w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-300x115.png?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-1024x391.png?strip=all 1024w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-250x95.png?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-300x115@2x.png?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-250x95@2x.png?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=120 120w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=360 360w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=720 720w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=840 840w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=960 960w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=1080 1080w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<picture class=\"aligncenter wp-image-16908\"><source srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20229'%3E%3C\/svg%3E\" type=\"image\/webp\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" data-srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png.webp 1200w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-300x115.png.webp 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-768x293.png.webp 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-1024x391.png.webp 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-500x191.png.webp 500w\" \/><\/picture><noscript><picture class=\"aligncenter wp-image-16908\" decoding=\"async\"><source sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png.webp?strip=all 1200w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-300x115.png.webp?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-768x293.png.webp?strip=all 768w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-1024x391.png.webp?strip=all 1024w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-500x191.png.webp?strip=all 500w\" type=\"image\/webp\"\/><img alt=\"where the buck stops hbr reponsible measure accountable\" decoding=\"async\" height=\"229\" sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck.png?strip=all 1200w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-300x115.png 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-768x293.png 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_wherethebuck-1024x391.png 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/wherethebuck-500x191.png 500w\" width=\"600\"\/>\n<\/picture>\n<\/noscript><\/p>\n<p>Companies that have an effective process in place for pipeline management see a\u00a0<a href=\"https:\/\/hbr.org\/2015\/01\/companies-with-a-formal-sales-process-generate-more-revenue\" target=\"_blank\" rel=\"noopener\">15% increase<\/a>\u00a0in profit.<\/p>\n<p>\u201cHigh performing sales teams think in terms of strategic sales process management, while under performing sales teams are more focused on personal sales prowess,\u201d say <a href=\"https:\/\/blog.hubspot.com\/sales\/new-study-reveals-what-sets-top-sales-organizations-apart-research\" target=\"_blank\" rel=\"noopener\">Steve W.\u00a0Martin and Nick Hedges<\/a>.<\/p>\n<p>High performing sales leaders keep their teams focused on executing their strategic sales goals.<\/p>\n<h3>4. Top sales organizations have strict processes.<\/h3>\n<p>In Steve W. Martin\u2019s study of 7<span style=\"color: #333333;\">86 sales professionals,\u00a0<\/span><a href=\"https:\/\/hbr.org\/2015\/01\/what-top-sales-teams-have-in-common-in-5-charts\" target=\"_blank\" rel=\"noopener\">half<\/a> of sales reps from top performing sales organization organizations\u00a0whose annual revenues increased significantly year-over-year had rigorous sales processes. They were were closely monitored, strictly enforced or automated. Only\u00a0<a href=\"https:\/\/hbr.org\/2015\/01\/what-top-sales-teams-have-in-common-in-5-charts\" target=\"_blank\" rel=\"noopener\">28%<\/a> from under performing sales organizations described themselves as having strict sales processes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7281 size-full\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all\" alt=\"\" width=\"1200\" height=\"421\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all 1200w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-300x105.png?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-1024x359.png?strip=all 1024w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-250x88.png?strip=all 250w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-300x105@2x.png?strip=all 600w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-250x88@2x.png?strip=all 500w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=120 120w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=360 360w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=720 720w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=840 840w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=960 960w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=1080 1080w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<picture class=\"aligncenter wp-image-17016\"><source srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20599%20210'%3E%3C\/svg%3E\" type=\"image\/webp\" data-lazy-sizes=\"(max-width: 599px) 100vw, 599px\" data-srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png.webp 1200w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-300x105.png.webp 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-768x269.png.webp 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-1024x359.png.webp 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-500x175.png.webp 500w\" \/><\/picture><noscript><picture class=\"aligncenter wp-image-17016\" decoding=\"async\"><source sizes=\"(max-width: 599px) 100vw, 599px\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png.webp?strip=all 1200w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-300x105.png.webp?strip=all 300w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-768x269.png.webp?strip=all 768w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-1024x359.png.webp?strip=all 1024w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-500x175.png.webp?strip=all 500w\" type=\"image\/webp\"\/><img alt=\"importance sale process\" decoding=\"async\" height=\"210\" sizes=\"(max-width: 599px) 100vw, 599px\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process.png?strip=all 1200w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-300x105.png 300w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-768x269.png 768w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1_The-importance-of-sales-structure-process-1024x359.png 1024w, https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/The-importance-of-sales-structure-process-500x175.png 500w\" width=\"599\"\/>\n<\/picture>\n<\/noscript><\/p>\n<p>In addition, top sales organizations set stretch goals within their rigorous systems to increase profit. It also allows them create a \u201csuperior\u201d experience, something\u00a0<a href=\"https:\/\/hbr.org\/2007\/02\/understanding-customer-experience\" target=\"_blank\" rel=\"noopener\">80%<\/a>\u00a0of companies believe they provide, yet only\u00a0<a href=\"https:\/\/hbr.org\/2007\/02\/understanding-customer-experience\" target=\"_blank\" rel=\"noopener\">8%<\/a>\u00a0of customers agree. Even though\u00a0they\u00a0<a href=\"https:\/\/smartsellingtools.com\/velocify-study\/\" target=\"_blank\" rel=\"noopener\">don\u2019t expect<\/a> all their reps to meet their quotas, they consistently set higher quotas by up to <a href=\"https:\/\/blog.hubspot.com\/sales\/new-study-reveals-what-sets-top-sales-organizations-apart-research\" target=\"_blank\" rel=\"noopener\">50%<\/a> more year over year.<\/p>\n<h3>5. Top organizations know that committees are easily influenced.<\/h3>\n<p>In B2B sales, there are an average of\u00a0<a href=\"https:\/\/www.cebglobal.com\/blogs\/b2b-marketing-why-you-need-mobilizers-and-customer-consensus\/\" target=\"_blank\" rel=\"noopener\">5.4<\/a>\u00a0people on buying committees. The best sellers know how to appeal to an audience. However, they also know that one committee member tends to bully others to their view. In fact,\u00a0<a href=\"https:\/\/hbr.org\/2017\/06\/6-reasons-salespeople-win-or-lose-a-sale\" target=\"_blank\" rel=\"noopener\">90%<\/a> of participants in HBR\u2019s study confirmed that there is one person who sways the buying decision. <img decoding=\"async\" class=\"size-full wp-image-7282 alignright\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89.png?strip=all\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89.png?strip=all 150w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89-15x15.png?strip=all 15w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89-15x15@2x.png?strip=all 30w, https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89.png?strip=all&amp;w=90 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\n<noscript><picture class=\"size-full wp-image-17022 alignright\" decoding=\"async\"><source srcset=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89.png.webp?strip=all\" type=\"image\/webp\"\/><img alt=\"\" decoding=\"async\" height=\"150\" src=\"https:\/\/media.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/bulli-89.png?strip=all&resize=150%2C150\" width=\"150\"\/>\n<\/picture>\n<\/noscript><\/p>\n<p>Reps from top performing sales organizations are groomed to look for the bully. The committee member is successful at bullying the outcome 89% of the time. In instances like these, top sellers are aware of the group dynamics. They sell not only to the decision-maker, but to the bully.<\/p>\n<h3>6. Leading sales organizations are not afraid of market leaders.<\/h3>\n<p>The competition does not intimidate top performing organizations. They don\u2019t buy in to the myth that market leaders dominate the demand. They know that <a href=\"https:\/\/hbr.org\/2017\/06\/6-reasons-salespeople-win-or-lose-a-sale\" target=\"_blank\" rel=\"noopener\">63%<\/a> of buyers are open to buying from second-tier sellers that deliver equivalent value.<\/p>\n<p>When selling to manufacturing, information technology, human resources, and accounting, top sellers know to tailor those methods to the\u00a0<a href=\"https:\/\/hbr.org\/2017\/06\/6-reasons-salespeople-win-or-lose-a-sale\" target=\"_blank\" rel=\"noopener\">price conscious<\/a>\u00a0needs of those departments. However, when selling to tech, banking, or consulting, they focus on delivering value because those industries are typically not as price sensitive. Fashion and finance, however, prefer to buy from the biggest names in business.<\/p>\n<p>So top organizations don\u2019t fixate on competing with the market leader. They focus on delivering value to their customers.<\/p>\n<h2>Selling is a data-driven process.<\/h2>\n<p>Instead of relying on gut-instinct, top organizations use tried-and-true methods\u00a0to drive growth.\u00a0They hunt on the farm,\u00a0sell the way their customers want to buy, and accurately forecast their pipelines. They also have strict processes,\u00a0know that committees are easily influenced, and\u00a0are not intimidated by market leaders. The best sales organization rely on proven data to track their success.<\/p>\n<h3>To learn more about hiring strategies to become a top performing sales organization, <a href=\"\/sales-hiring-strategies\/\">click\u00a0<\/a><a href=\"\/sales-hiring-strategies\/\">here<\/a>.<\/h3>\n<p>relpost-thumb-wrapper<\/p>\n<div class=\"relpost-thumb-wrapper\"><!-- filter-class --><\/p>\n<div class=\"relpost-thumb-container\">\n<h3>Related posts<\/h3>\n<div style=\"clear: both;\"><\/div>\n<div style=\"clear: both;\"><\/div>\n<p><!-- relpost-block-container --><\/p>\n<div class=\"relpost-block-container\">\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2017\/02\/heart-and-sell-interview-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"Heart and Sell Shari Levitin Interview\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">Heart and Sell: One-on-One Interview with Shari Levitin<\/div>\n<\/div>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2024\/02\/20-gifts-for-sales-reps-2024-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"two hands unwrapping gift on salesperson desk\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">20 Gifts for Sales Reps to Boost Productivity and Engagement<\/div>\n<\/div>\n<div class=\"relpost-custom-block-single\" style=\"width: 150px; height: 215px;\">\n<div class=\"relpost-block-single-image\" style=\"background: transparent url('https:\/\/g9d6c5a5.rocketcdn.me\/wp-content\/uploads\/2024\/01\/sales-coaching-techniques-150x150.png') no-repeat scroll 0% 0%; width: 150px; height: 150px;\" role=\"img\" aria-label=\"Sales manager coaching a group of three sales representatives during a team meeting, with an open laptop displaying performance graphs, in a bright, plant-adorned office space\"><\/div>\n<div class=\"relpost-block-single-text\" style=\"font-family: ProximaNova, sans-serif; ;  font-size: 15px; color: #6eba57;\">3 Sales Coaching Techniques to Enhance Team Performance<\/div>\n<\/div>\n<\/div>\n<p><!-- close relpost-block-container --><\/p>\n<div style=\"clear: both;\"><\/div>\n<\/div>\n<p><!-- close filter class --><\/p>\n<\/div>\n<p>close relpost-thumb-wrapper<\/p>\n<div class=\"abh_box abh_box_down abh_box_business\">\n<ul class=\"abh_tabs\">\n<li class=\"abh_about abh_active\"><a href=\"#abh_about\">About<\/a><\/li>\n<li class=\"abh_posts\"><a href=\"#abh_posts\">Latest Posts<\/a><\/li>\n<\/ul>\n<div class=\"abh_tab_content\">\n<section class=\"vcard abh_about_tab abh_tab\" style=\"display: block;\">\n<div class=\"abh_image\"><a class=\"url\" title=\"Eliot Burdett\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\"><img decoding=\"async\" class=\"avatar avatar-80 photo\" src=\"data:;base64,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 80 80'><\/svg>&#8221; alt=&#8221;&#8221; width=&#8221;80&#8243; height=&#8221;80&#8243; data-src=&#8221;https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png&#8221; data-srcset=&#8221;https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x&#8221; \/><noscript><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x\" width=\"80\"\/><\/noscript><\/a><\/div>\n<div class=\"abh_social\">\n<div style=\"clear: both; font-size: 12px; font-weight: normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<\/div>\n<div class=\"abh_text\">\n<h3 class=\"fn name\"><a class=\"url\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">Eliot Burdett<\/a><\/h3>\n<div class=\"abh_job\"><span class=\"title\">CEO<\/span> at <span class=\"org\">Peak Sales Recruiting<\/span><\/div>\n<div class=\"description note abh_description\">Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.<\/p>\n<p>He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"abh_posts_tab abh_tab\">\n<div class=\"abh_image\"><a class=\"url\" title=\"Eliot Burdett\" href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\"><img decoding=\"async\" class=\"avatar avatar-80 photo\" src=\"data:;base64,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 80 80'><\/svg>&#8221; alt=&#8221;&#8221; width=&#8221;80&#8243; height=&#8221;80&#8243; data-src=&#8221;https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png&#8221; data-srcset=&#8221;https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x&#8221; \/><noscript><img decoding=\"async\" alt=\"\" class=\"avatar avatar-80 photo\" height=\"80\" src=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s80ampdmmamprg.png\" srcset=\"https:\/\/www.peaksalesrecruiting.com\/wp-content\/uploads\/2024\/02\/1cfb2152f763e6118839d97c16339339s160ampdmmamprg.png 2x\" width=\"80\"\/><\/noscript><\/a><\/div>\n<div class=\"abh_social\">\n<div style=\"clear: both; font-size: 12px; font-weight: normal; width: 85px; margin: 0 0 2px auto; line-height: 20px;\">Connect:<\/div>\n<\/div>\n<div class=\"abh_text\">\n<h4>Latest posts by Eliot Burdett <span class=\"abh_allposts\">(<a href=\"https:\/\/www.peaksalesrecruiting.com\/author\/eliotburdett\/\">see all<\/a>)<\/span><\/h4>\n<div class=\"abh_description note\">\n<ul>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/books-about-sales-management-and-sales-leadership\/\">20 Of Our Favorite Books About Sales Management and Sales Leadership<\/a> &#8211; October 20, 2023<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-to-make-progress-on-your-sales-goal-without-a-sales-leader\/\">How To Make Progress On Your Sales Goal Without A Sales Leader<\/a> &#8211; September 15, 2021<\/li>\n<li><a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/how-cmos-can-retain-talent-during-the-great-resignation\/\">Augment Your Recruiting Strategy During \u201cThe Great Resignation\u201d<\/a> &#8211; July 26, 2021<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven success proves itself time and time again. In an age characterized by disruption and restless competitive threats, gut instinct is a dangerous basis to make decisions on. Now is the time for sales leaders to examine the scientific metrics of a high-performing sales force. Based on the latest research and hard-earned experience, here are<\/p>\n<div><a class=\"text-primary mt-2\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/traits-top-organizations\/\">&#8230;continue reading <span class=\"sr-only\">&#8220;Common Traits and Characteristics &#8211; Top Performing Sales Organizations&#8221;<\/span><\/a><\/div>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"2024-02-16T14:29:42","cybocfi_hide_featured_image":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-7293","post","type-post","status-publish","format-standard","hentry","category-sales-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/7293"}],"collection":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/comments?post=7293"}],"version-history":[{"count":0,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/posts\/7293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/media?parent=7293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/categories?post=7293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peaksalesrecruiting.com\/wp-json\/\/wp\/v2\/tags?post=7293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}